Risk and Broking Marketing Coordinator

Description

Marketing Delivery

Support in the delivery of the marketing plans for Willis Credit Risk Solutions and Willis Crisis Management and all its elements and tactics within agreed timelines and budgets. Includes activity in GB and in the local teams’ global locations.

• Coordinate and liaise with regional and global marketing colleagues including the CoE’s (Communications, Design, PR, Digital and Research/Analytics) as required to deliver campaigns and programme
• Support with the delivery of digital and face-to-face client events. Liaise with the CoE Event Teams for brand and process alignment. Liaise with the CoE communication teams to ensure appropriate advertising of the event through internal and external channels including social media. Liaison with local Line of Business (LOB) administrator or leading stakeholder as appropriate
• Evaluate marketing campaigns through analysis of digital data to ensure that the activity is helping the company to achieve its sales goals. Use the activity to help guide and improve future marketing initiatives
• Manage the LOB/Campaign marketing mailing activity using our digital mailing tools and ensure that mailing lists are accurately built according to their target audience and via co-ordination with relevant LOB administrators, ensure that contact data is up to date
• Liaise closely with relevant sales teams to ensure connectivity through all stages of marketing delivery
• Actively support and advise stakeholders during project execution and deliver to their needs, with a sense of urgency and accountability
  
  

Relationships

• Develop good working relationships and work closely with other members of the marketing team to ensure consistency of approach to marketing activities and to share new ideas and best practices both in GB and globally
• Develop good working relationships and work closely with the sales teams to ensure marketing activity is consistently supporting sales growth targets and is measurable and connected with sales reporting tools. (CRM)
• Develop and maintain good relationships with key individuals within the Line of Business/Campaign, in GB and globally by understanding their business issues
  
  

Business Awareness

• Develop and maintain a good understanding of the products, services and solutions that the Line of Business/Campaign offers to clients
• Understand the importance of global connectivity for growth of the global business teams and collaboration with industry initiatives
  
  

Other

• Offer assistance and accept help from colleagues to accomplish marketing activities and priorities
• Develop and maintain a good understanding of the full range of products, services and solutions that WTW offer to clients as well as the different markets and buyer hubs that exist
• Operate within WTW’s agreed policies, procedures and core values, demonstrating a consistent and corporate approach
• The Coordinator will have a general understanding across all areas of the business
  
  

Qualifications

• Experience within professional or financial services or a B2B environment (ideally consultancy/insurance environment) is essential
• Marketing experience preferred but not required; willingness to learn is essential
• Strong project management skills and attention to detail
• Adaptable and quick learner with new tools, systems and processes
• Excellent organizational skills and ability to juggle a large workload and priorities work effectively
• Strong communication skills (both written and verbal)
• Ability to use own initiative and work unsupervised, whilst recognizing when to escalate issues or ask for help when required
• Strong team player with good people skills and a proven track record of providing support to other team members and building collaborative relationships
• Credibility to work with, and to influence, colleagues at all levels within the company
• Ability to work across geographies
  
  

WTW is an equal opportunity employer

WTW believes that effectively managing a diverse workforce is vital to our business strategy. We have an obligation to our organization, ourselves, and our clients to hire and develop the best people we can find. We will continually review our policies and practices to ensure that all areas of the employment process (including recruiting, hiring, work assignments, compensation, benefits, promotions, transfers, company-sponsored development programs and overall workplace experience) are free from discriminatory practices. We are committed to equal employment opportunities at WTW.

Equal Employment Opportunity: Know your rights.