Product Manager (Straumann Dental Implant System & Biomaterials)

Overview

Are you passionate about creating smiles by transforming the dental industry? Join our dynamic team as the Product Manager for the Straumann Dental Implant System (SDIS) and Biomaterials portfolio. In this pivotal role, you will be the expert on all SDIS and Biomaterials-related issues, driving our success through strategic market analysis, compelling product positioning, and impactful marketing initiatives.

Working in close collaboration with the Brand Manager and local Sales teams, you will be at the forefront of developing and executing marketing campaigns that elevate product awareness and demand, while ensuring our messaging stands out in a competitive landscape. Engage with customers and Key Opinion Leaders to gather valuable feedback, refine strategies, and maintain our brand's excellence.

Your creativity and strategic thinking will be essential in developing sales tools and training materials that empower our sales force. You'll also manage the operational expenses budget, ensuring cost-effectiveness while delivering on plan objectives.

This is an exciting opportunity to shape the future of dental care by bringing innovative products to market and driving their success. If you have a passion for product management, a keen understanding of market dynamics, and a desire to make a tangible impact, we want to hear from you! Join us and be a part of a team that is dedicated to making a difference in the world of dental health.

This Role Will Be Accountable For

• Product Positioning and Messaging: They are responsible for defining the unique value proposition of the product and crafting compelling messaging that resonates with the target audience.
• Go-To-Market Strategy: Developing and executing comprehensive go-to-market plans for new products, including identifying target markets, determining pricing strategies, planning promotional activities, and coordinating cross-functional teams to ensure a successful product launch.
• Market Research and Analysis: Conducting thorough market research and competitive analysis to understand customer needs, market trends, and competitor offerings. They use this information to inform product development decisions and refine marketing strategies.
• Sales Enablement: Working in close collaboration with the Straumann Brand Manager, providing the sales team with the tools, training, and collateral they need to effectively sell the product. This includes creating sales presentations, product guides, competitive battle cards, and conducting product training sessions.
• Customer Insights: Gathering and analysing customer feedback and data to gain insights into customer behaviour, preferences, and satisfaction levels. They use this information to refine product positioning, messaging, and features to better meet customer needs.
• Product Launches: Planning and executing product launches with the Straumann Brand Manager to include coordination with cross-functional teams such as Global Product Management, sales leadership and Customer Services to ensure a seamless and successful launch.
• Product Training: Take the lead on Product Training for the full range of Straumann implants and biomaterials portfolios, for both new starters and also the existing Sales Teams who require re-training.
• Performance Analysis: Monitoring and analysing key performance indicators (KPIs) such as sales data, market share, customer adoption rates, and customer satisfaction metrics to evaluate the effectiveness of marketing strategies and make data-driven decisions for future initiatives.
• Collaboration: Collaborating closely with Global Product Management, Sales, Brand Management, Regulator and other departments to align on product strategy, messaging, and objectives.
  
  

Overall, the Product Manager plays a critical role in driving the success of the full product portfolio in the market by effectively positioning it, developing and executing go-to-market strategies, enabling the sales team, gathering customer insights, and analysing performance metrics to continuously refine and optimise marketing efforts.

This Role Will Be Responsible For

Product Expertise and Market Analysis

• Serve as the expert on all Straumann Dental Implant System (SDIS) and Biomaterials-related issues.
• Conduct thorough market research to understand industry trends, customer needs, and competitive landscape.
• Analyse market data to identify opportunities and threats and adjust strategies accordingly.
  
  

Product Positioning and Messaging

• Develop compelling product positioning and messaging that differentiates SDIS and Biomaterials from competitors.
• Create and maintain product value propositions and unique selling points.
• Ensure consistent and effective communication of product benefits to the market.
  
  

Cross-functional Collaboration

• Work closely with R&D to guide product development based on market needs and feedback.
• Collaborate with HQ Product Managers, Sales Director, and Regional Sales Managers on new product initiatives and launches.
• Network within HQ to ensure new product development requirements are well-voiced and understood.
  
  

Customer Engagement and Feedback

• Engage with customers to gather feedback on products and improve marketing strategies.
• Develop and maintain relationships with key opinion leaders and clinical partners.
• Act as the 'go-to' person for local clinical trials and manage related activities.
  
  

Sales Support and Training

• Create and deliver sales tools and training materials to support the sales team's efforts.
• Collaborate with the Sales Management Team to ensure the sales force has the skills, knowledge, and collateral to execute the sales plan.
• Ensure that customer and internal staff are appropriately educated about product developments and new initiatives.
• Close collaboration with the Education Team to bring the SDIS portfolio to our existing educational partners, or development of a new educational offering.
  
  

Regulatory Compliance and Documentation

• Ensure all marketing materials and product claims comply with industry regulations and standards.
• Oversee the creation and approval of marketing collateral, ensuring accuracy and compliance.
  
  

Budget Management

• Manage the operational expenses budget to deliver plan objectives within budget.
• Monitor and control marketing expenditures to ensure cost-effectiveness.
  
  

Product Launches and New Initiatives

• Plan and execute product launches, ensuring alignment with overall business strategy.
• Coordinate with internal teams to ensure a successful market introduction of new products.
• Continuously refine and improve product strategies based on market feedback and performance data.
  
  

These responsibilities encompass a broad range of activities essential for successfully marketing the SDIS and Biomaterials portfolio, ensuring the products meet market needs, are well-positioned against competitors, and achieve business objectives.

Requirements

Experience:

• Proven Experience in Product Marketing: Significant experience in product marketing, ideally within the dental or medical device industry.
• Track Record of Successful Product Launches: Demonstrated success in launching new products and driving market adoption.
• Experience with Cross-Functional Teams: Experience working in a cross-functional team environment, collaborating with R&D, sales, and other departments.
• Customer Engagement: Experience in engaging with customers, gathering feedback, and translating insights into actionable marketing strategies.
• Budget Management: Experience managing budgets and ensuring financial objectives are met.
• Knowledge:
• Industry Knowledge: In-depth understanding of either dental or a similar market, including industry trends, customer needs, and competitive landscape.
• Marketing Techniques: Strong knowledge of marketing principles, techniques, and best practices, including digital marketing and market research
• Analytical Skills: Proficient in analysing market data, campaign performance, and customer feedback to drive data-informed decisions.
• Qualifications:
• Educational Background: Bachelor’s degree in marketing, business administration, life sciences, or a related field. An advanced degree (MBA or equivalent) is highly desirable.
• Professional Certifications: Relevant certifications in marketing or product management are advantageous.
• Technical Skills: Proficiency in marketing software and tools, such as CRM systems, marketing automation platforms, and data analytics tools.
• Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling marketing messages and deliver presentations.
• Project Management: Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Networking Abilities: Advanced internal and external networking skills to build and maintain relationships with key stakeholders and partners.
  
  

Personal Attributes

• Results-Oriented: Highly driven to achieve targets and deliver exceptional results.
• Organised and Logical: Well-organized with a logical approach to problem-solving and decision-making.
• Leadership and Coaching: Strong leadership and coaching skills with the gravitas and credibility to lead sales managers effectively.
• Customer Focused: Deeply understands and prioritizes customer needs, with demonstrable evidence of this understanding.
• Stakeholder Engagement: Champions their cause and ensures all stakeholders are fully engaged in the development and delivery of plans.
• Can-Do Attitude: Approaches challenges with a positive, solution-oriented mindset.
• Ownership and Responsibility: Prepared to take ownership and assume responsibility for business initiatives and outcomes.
• Decisive and Collaborative: Makes decisions decisively yet collaboratively, balancing democratic input with effective leadership.
• Self-Starter: Proactive and able to work to tight deadlines, while also seeking support and guidance when necessary.
• Influential: Capable of influencing and driving business outcomes across highly matrixed organizations.
• Networking Skills: Advanced internal and external networking abilities to build and maintain valuable relationships.
• Engaging: Able to energize and engage sales teams, fostering a sense of 'followship' and commitment.
• Challenging: Skilled at appropriately challenging colleagues and stakeholders to drive improvement and innovation.
• Big Picture Perspective: Sees the broader business context and prioritizes actions accordingly.
• Emotionally Intelligent: Emotionally aware and considerate of the needs of others, creating a high-performance working environment.
  
  

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