Product Manager - Account, Loyalty & Booking

• Salary: £55,000 - £65,000 DOE
• Location: Hybrid - 2+ days a week in our Chester HQ
• Team: Product | Reports to: Head of Product, Guest Experience

About Forge Holiday Group

At Forge Holiday Group, we don’t just do holidays, we create memories. With market-leading brands like Sykes Holiday Cottages, Forest Holidays, and Bachcare in New Zealand, we’re 1,700+ strong and powered by four values: One Business, Keep it Simple, Grow & Learn, Sustainable Impact.

About the Role

We’re on a mission to transform how people book and enjoy UK holidays. As Product Manager - Account, Loyalty & Booking, you’ll shape the seamless, personalised, and rewarding digital experiences that bring guests back time and again.

This is a high-impact, guest-facing role focused on conversion, engagement, and loyalty. You’ll own the full booking funnel - from sign-up to checkout and beyond, leading the evolution of our loyalty and membership proposition while ensuring every guest interaction feels effortless, trusted, and rewarding.

What You’ll Do

• Own the product vision and roadmap for guest accounts, loyalty, and booking journeys.
• Define and prioritise problems across login, sign-up, checkout, and repeat bookings.
• Partner with UX and engineering to deliver intuitive, high-performing experiences.
• Champion experimentation through A/B testing and data-driven optimisation.
• Collaborate with CRM and marketing to enhance loyalty, referral, and reactivation features.
• Use analytics to understand guest behaviour and turn insight into measurable impact.
• Ensure brand consistency, trust, and accessibility across all touchpoints.

What We’re Looking For

Essential:

• Proven product management experience - discovery, prioritisation, delivery, and stakeholder alignment.
• Strong ownership of complex, multi-touchpoint user journeys.
• Experience in conversion optimisation, checkout UX, or loyalty programmes.
• Customer-obsessed with the ability to balance guest needs and commercial goals.
• Data-driven and comfortable defining metrics, running experiments, and iterating quickly.
• Clear communicator and natural collaborator who unites teams behind a shared vision.
• Curious, energetic, and results-driven - you bring momentum wherever you go.

Bonus points for: Experience in ecommerce, travel, hospitality, or marketplaces, or familiarity with personalisation, CRM, or cross-device journeys.

Forge Holiday Group Benefits

• Annual bonus scheme
• 33 days holiday (+ up to 5 extra with long service)
• Birthday day off
• Two paid volunteering days per year
• Enhanced Maternity & Paternity Leave (24 weeks maternity, 3 weeks paternity at 100% pay)
• On-site gym & Chester HQ parking
• Hybrid & flexible working
• Health cash plan, wellbeing discounts, and 24/7 mental health support
• Training & development pathways
• Exclusive discounts on holiday stays for you, family, and friends
• And more…

We’re passionate about diversity, inclusion, and authenticity. We welcome applicants from all backgrounds, if you need adjustments during the recruitment process, just let us know.

Apply today to help us create effortless, personalised, and rewarding booking experiences that keep guests coming back for more.