Paid Media Executive

Department: Paid Search & Social

Location: Bedford (Hybrid)

Compensation: £25,000 - £28,000 / year

Description

Recently Named Winners of the Best Agency to Work for (Medium) at the UK Culture Awards

We are looking for a new Paid Media Executive to join our award-winning Paid Media team, based in Bedford. This is a hybrid position.

Receptional have been named:

• Employer of the Year for Luton & Bedfordshire at the SME Business Awards 2022.
• SBC Marketing & Services Provider of the Year 2022
• Best Agency Culture (Silver Award) 2022 at the UK Agency Awards
  

About Us:
Are you looking for a role where your colleagues are bright and engaged, the work is rewarding, and there’s plenty of opportunity for progression? At Receptional, we love working with challenger brands that are changing the world. It means we’re growing fast and looking for enthusiastic people to grow with us.

Receptional are a multi award-winning team of creative and digital marketers that have been working with some of the world’s best-known and challenger brands for over 20 years. We offer a variety of services to our clients ranging from one-off projects to multi-channel campaigns.

A major part of our success are the people that work for us. We hire diverse people with potential and enable them to flourish with training and progression with both team and individual training budgets to support your growth. This is a company where you can build a career, we are long-term focused and reward great performance with clearly defined career progression paths.

We place culture at the centre of our business with an array of annual initiatives ranging from charity to social events. Work / life balance is of utmost importance to us. We believe in providing a supportive and collaborative environment to enable you to reach your full potential.

About the Role:
As a Paid Media Executive in Receptional's award-winning Paid Media Team, you will be responsible for driving the success of Paid Media campaigns across multiple key clients. You will work closely with the Paid Media, SEO, Creative, and PR teams to execute paid search, display, and social advertising strategies for iGaming brands, as well as other sectors. Your role will involve managing campaigns across platforms like Google Ads, Facebook Ads, and other channels tailored to the iGaming industry. The ideal candidate will have a passion for digital marketing, a keen eye for optimisation, and a deep understanding of the dynamics of iGaming advertising.



Key Responsibilities

Main Responsibilities and Duties

• Campaign Management: Provide support to Paid Media Managers by building, optimising, and managing paid media campaigns across key ad networks (Google Ads, Facebook Ads, etc.), ensuring they align with iGaming industry best practices.
• Reporting & Analysis: Produce accurate, high-level performance reports on a weekly and monthly basis, analysing key metrics such as ROAS (Return on Ad Spend), CPA (Cost per Acquisition), and CPL (Cost per Lead) for iGaming campaigns.
• Ad Copy & Creative: Assist in crafting compelling ad copy and creative assets that drive engagement and conversions, with a focus on the unique challenges of iGaming advertising.
• Account Audits & Optimisation: Assist with account audits, identifying opportunities for campaign improvements and efficiency gains. Provide recommendations for new business proposals and client pitches.
• Cross-Team Collaboration: Work closely with SEO, Creative, and PR teams to ensure consistent messaging and the optimization of iGaming campaigns across all touchpoints.
• Client Meetings: Attend and contribute to internal team meetings and external client meetings, sharing insights on campaign performance, emerging trends, and opportunities within the iGaming vertical.
• Industry Knowledge: Keep up to date with iGaming advertising regulations, industry trends, and new platform features to ensure campaigns remain compliant and innovative.

Standard Responsibilities

• All employees are required to adhere to the company’s policies as detailed in the Staff Handbook, including Equal Opportunities, Data Protection, and Health & Safety policies.
• Carry out additional responsibilities as directed by the company or your line manager.
• Embody the Receptional values: Transparent, Forward-Thinking, Dynamic, Collaborative, and Curious.
  
  

Skills Knowledge and Expertise

Essential Skills

• Experience in Digital Marketing: 6+ months' experience in digital marketing, preferably within the iGaming industry or agency-side, with a proven track record of managing Paid Search or Social campaigns.
• Campaign Management: Strong experience with Google Ads (Search, Display), Facebook Ads, and other iGaming-related platforms (e.g., LinkedIn, TikTok, etc.).
• Attention to Detail: High attention to detail when creating ad copy, ensuring it complies with iGaming regulations.
• Communication Skills: Strong verbal and written communication skills, with the ability to report on campaign performance clearly and succinctly to both internal teams and clients.
• Collaboration & Cross-Team Support: Ability to work closely with the wider team to ensure alignment across all campaign touchpoints. Proactive in sharing insights and suggestions for improving overall campaign performance and brand strategy.
• Adaptability & Learning Mindset: Proactive in staying ahead of emerging industry trends, new tools, and advertising platform features. Enthusiastic about learning new techniques and testing new approaches to stay competitive in the rapidly evolving iGaming sector.
  
  

Non-Essential Skills

• Technical Knowledge: A working understanding of web tracking tags/pixels (e.g., Google Tag Manager) and campaign tracking specific to iGaming campaigns.
• Analytics & Reporting Tools: Familiarity with Google Analytics, Google Data Studio, or other analytics tools to measure and optimize campaign performance.
• iGaming Knowledge: Familiarity with the specific challenges and regulatory environment of iGaming advertising, including geo-targeting, age restrictions, and compliance standards.
  
  

Our Values and Benefits

Every half-decent agency has a beer fridge and free fruit. It’s all a bit samey, a bit bleugh. We take a different approach, with benefits based around our five core values. But there is, of course, free beer and fruit, if you want it.

Transparent

• We have open, honest conversations and strive to communicate clearly and constructively.
• Company-wide meetings every Monday
• Whole-team business reviews every quarter
• Twice yearly appraisals
• Transparent pay scale and skills matrix
• Bonuses split equally among the team
  

Forward-thinking

• We invest in innovation, thought leadership and wellbeing, to improve our people and work.
• Free fresh fruit and healthy snacks
• Mental health training and first aiders
• Annual health check and flu jab
• Fantastic pension plans
• Enhanced pay for parental/adoption leave
  

Dynamic

• We’re flexible in our work and value creative thinking.
• Hybrid working
• Modern, spacious office with table tennis
• Cycle-to-work scheme
• Your own high-spec PC
• Monthly rewards for top performers
  

Collaborative

• We’re an integrated team. We see strength in diversity and value collective expertise.
• A focus group to make everyone’s voice heard
• Quarterly days out - from canoeing to falconry
• Team fundraising for our charity of the year
• Celebrations for Pride, Black History Month and more
  

Curious

• We’re inquisitive and think beyond the brief. Information and experience make us smarter.
• Annual individual training budget equated to 5% of your salary