Paid Advertising Manager

As a leading UK gifting brand, our client is on a mission to become the go-to destination for meaningful, memorable gifts.

With rapid growth and a highly seasonal trading model, they are now bringing paid marketing in-house and investing in performance to drive profitable, long-term growth.

As the Senior Paid Advertising Manager, you’ll take full ownership of their performance marketing activity, starting with PPC and paid social (Meta), and expanding into new channels over time.

You’ll be hands-on in building and optimising campaigns, while shaping a full-funnel approach that supports sustainable customer acquisition. This role is ideal for a commercially minded, data-driven marketer who thrives in fast-paced, peak-driven eCommerce environments.

Responsibilities

PPC -Google Ads (Primary Focus)

• Set up, manage, and optimise all Google Ads campaigns (Search, Shopping, Performance Max, Display), with a focus on profitable customer acquisition.

Paid Social – Meta & Emerging Channels

• Plan and execute Meta (Facebook/Instagram) campaigns across prospecting, retargeting and retention stages.

Performance Monitoring, Reporting & Analysis

• Work with our Senior Ecommerce Data analyst to build and manage weekly and monthly performance reports using Google Ads, Meta Ads Manager, GA4, and Triple Whale.

Strategic Ownership & Testing

• Lead the transition of all paid activity from agency to in-house, ensuring smooth handover and continued performance.

What we are looking for

• Proven experience managing hands-on PPC and paid social campaigns ideally in an e-commerce setting.
• Strong understanding of Google Ads, Meta Ads Manager, GA4, and attribution tools.
• Commercially minded with a clear understanding of ROAS, CPA, and the levers of profitable customer acquisition.
• Experience planning and scaling campaigns for high seasonal demand and peak trading events.
• Highly organised, proactive, and confident managing budgets and performance data independently.
• Comfortable working without agency support—hands-on in campaign build, optimisation, and reporting.

What will you be offered in return?

As well as our flexible workplace with a fantastic culture, our client is also able to offer:

• A competitive salary in line with your skills and experience of £50,000
• Annual bonus
• Hybrid working (2 days remote / 3 in-office)
• Private health care
• 27 days annual leave (25 standard + birthday + wellbeing day)
• Discounted gym membership
• Staff recognition schemes