Online Business Marketing Manager

Why Superdrug?

Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.

We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.

Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.

Job Purpose

Primary objective is to profitably grow Superdrug.com sales through Affiliate and Brand Partnership Marketing, through increased brand awareness, site traffic, app users and improved conversion.

The role will also focus on being an external digital marketing expert to work with affiliates, our brand partnerships and card linked offer providers on campaigns from concept through to execution, working with relevant stakeholders as needed. In addition, this person will support the broader acquisition strategy for dot.com and work with other parts of the business and marketing team to bring initiatives and marketing plans to life.

Key Responsibilities

• Lead and implement the annual Affiliate marketing strategy ensuring key business objectives and strategies are integrated and meet agreed KPIs
• Own the management the day-to-day affiliate marketing campaigns working with the Assistant Online Business Marketing Manager.
• Run the annual budgets including phasing, forecasting and invoice management ensuring key ROAS and Margin targets are met.
• Manage and develop the relationship with our affiliate advertising agency, and 3rd party brand partnerships by communicating promotional offers and new launches, identifying new opportunities
• Follows marketing schedules and coordinates with colleagues, affiliates, suppliers, prospects, and influencers to ensure business focuses are highlighted within relevant channels
• Present back to key stakeholders on performance metrics and opportunities for growth
• Keep up to speed with developments on the latest online marketing technologies and innovations and ensure the business is at the forefront to take advantage of developments.
• Analysing trends, data, demographics, delivering weekly, monthly, quarterly and campaign progress, commission and activity reports and communicating findings back to the team.
• Gap analysis, Researching and sourcing new partnership opportunities.
• Work with Brand, Own Brand and Loyalty marketing teams on key campaigns to ensure online to offline conversions.
  
  

Person Specification

Ideally 1-2 years’ experience within affiliate marketing and/or Digital Marketing in a high turnover e-commerce B2C retail environment.

• Pro-active, results oriented, entrepreneurial, and self-motivated.
• Decision maker that is target driven with an ability to understand business strategies, tactics and implement measurable research plans.
• Capable of building and maintaining positive working relationships with clients, colleagues and key stakeholders.
• Highly organised and able to prioritise workload.
• Strong analytical and numerical skills with a keen attention to detail – advanced excel skills would be a benefit in this role
• Strong interpersonal communication and negotiation skills.
• Passion for the Superdrug brand and the health and beauty sector.
• Ability to transform solid thinking into action.
• Openness to change and ability to think creatively.
  
  

Here's What's In It For You

• 33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
• 2 staff discount codes for yourself and a family member or friend
• 30% discount on Superdrug Own Brand Products both in store and online
• Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station
• Company pension matching and bonus
• We offer Wagestream - a money management app that gives you access to a percentage of your pay as you earn it
• Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK
• We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
• Unrivalled Learning and Development programmes
• Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss and support
  
  

Come and be part of something special.

Hours: 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.

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