Mid-Market and Enterprise Marketing Lead

Job Description

Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work. 

Sky Business is a new, exciting division of Sky. We’re passionate about giving businesses better solutions to keep them moving forward – from Small Business, through Mid Market, Enterprise and Wholesale, to Hospitality – we provide broadband, phone and TV services to the whole UK B2B market.

With an exciting, fast-paced scale up environment but with the support of Sky and parent company Comcast, we’re looking for exceptional people to help drive our business forward. And with the support of a truly trusting and collaborative team, you’ll grow alongside our business.

This new leadership role sits within the Commercial and Marketing department which supports all our market segments in Sky Business.

What You’ll Do

This role is responsible for defining and executing our marketing strategy and plans across our Mid-Market & Enterprise connectivity business (>100 employee businesses), working collaboratively across sales, product and the wider commercial and marketing team to maximise the revenue and growth potential as we strengthen our brand and build our reputation in the market:

Develop and deliver the Sky Business Mid-Market & Enterprise connectivity marketing strategy and plan, making sure it aligns with business priorities and is grounded in the needs of IT decision makers.

Execute integrated marketing campaigns and engagement strategies to drive awareness of and demand for our connectivity product portfolio including but not limited to DIA/Ethernet, Broadband, Mobile, Cloud Voice, SD-WAN and Public Wifi.

Define and deliver on our plans to stretch the awareness and credibility of the Sky Business Brand further and faster into Mid-Market and Enterprise building on the narrative of “Selling solutions”

• Leveraging thought leadership, events, trade shows, conferences, analyst relations and sponsorships.
• Driving the “solutions” narrative on our Sky Business website and improving digital customer journeys
• Learning from the experience of our sister company Comcast Business and identifying synergies where appropriate.
• Define and execute marketing plans to support the launch of new propositions including such areas as Mobile, DIA/Ethernet and Cloud Voice, working closely with the commercial proposition, digital, legal, creative, product and sales teams.
• Work with our agency partners and in-house creative team to develop content, marketing assets and sales collateral (e.g. presentations, brochures, digital support, on-boarding training guides). across digital, social media, email, events, round tables, and more.
• Build strong, collaborative relationships with key stakeholders across the business (Sales, Propositions, Product, Marketing Operations, Digital, Legal) to optimise the success of marketing activity.
• Manage the Mid-Market and Enterprise marketing budget (£0.5m plus an allocation of the £multi-million brand budget) – delivering improving returns on investment -and using data and performance analytics to measure impact and continuously optimise marketing efforts.
• Direct management responsibility for 1 Midmarket Marketing Manager.
  
  

What You'll Bring

• Proven experience experience in a B2B marketing role for high-tech products/services, with proven success working with Mid-market or Enterprise customers.
• Proven track record of developing and executing data-driven marketing plans that drive brand awareness, build credibility and generate demand for complex tech/telecoms solutions.
• Ability to influence senior stakeholders across sales and commercial proposition teams to build alignment.
• Ability to cut through complexity, bring clarity and prioritise ruthlessly, identifying initiatives that drive maximum impact and effectively communicate priorities to the team.
• Be flexible and adapt well to change, being willing to roll up your sleeves and see where things need to be done in the highly dynamic environment that Sky Business represents.
  
  

The Rewards

There's one thing people can't stop talking about when it comes to : the perks. Here’s a taster:

• Sky Q, for the TV you love all in one place
• The magic of Sky Glass at an exclusive rate
• A generous pension package
• Private healthcare
• Discounted mobile and broadband
• A wide range of Sky VIP rewards and experiences
  
  

How You’ll Work

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.

We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.

Osterley

Your office base:

Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There’s also plenty of bike shelters and showers.

On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.

Inclusion

We’re an equal opportunity employer and value diversity at our company. We don’t discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We’re a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We’ll look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can.

Why wait?

Apply now to build an amazing career and be part of a brilliant team. We can’t wait to hear from you.

To find out more about working with us, search on social media. A job you love to talk about.

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.