Marketing Manager (Campaigns) | Rheolwr Marchnata (Ymgyrchoedd)

Transport for Wales


Date: 23 hours ago
City: Pontypridd
Contract type: Full time

Please note: this is a 14-month fixed-term contract opportunity

Equal Opportunities

At Transport for Wales we value diversity. It makes us stronger, helps us understand our customers better, make better decisions and be more innovative. Everyone’s different and has their own perspective so we’re building a diverse team that mirrors the communities we serve. Through this we’re determined to be one of Wales' leading inclusive employers. We’re creating an inclusive transport network that everyone in Wales can be proud of.


Who we are

At Transport for Wales, we’re on a mission to transform transport in Wales and make it fit for the future, whether that’s rail, bus, walking or cycling. We want to inspire a nation to change the way it travels, so that we all travel more sustainably and help to combat the climate emergency we’re all facing.

We’re an open and inclusive place to work, where everyone is welcome and our people are supported to reach their full potential. We want to create an environment where our people can grow and succeed. This is key to enabling us to deliver on the promises we’ve made to the people of Wales to build a sustainable transport network that meets their needs.


Role responsibilities

We are currently recruiting for a Marketing Manager (Campaigns) to join our fast-paced Sales and Marketing team.


This role will work closely with a range of internal/external stakeholders, agencies and partners to deliver Rail specific elements of the annual Campaigns Marketing plan. This role will devise, deliver, manage and evaluate a variety of concurrent through-the-line marketing propositions, campaigns and experiential events to address key objectives, and achieve agreed RoI and sales targets.


Responsibilities include but are not limited to the following:

  • Ensures compliant, timely and efficient delivery of agreed objectives.
  • Plans, develops and implements robust marketing campaigns/initiatives, including managing proposition/creative development and media planning with agency partners.
  • Optimises and evaluates marketing performance using marketing insight, research, media metrics & behavioural science inputs,
  • Accountable for the effective and profitable investment of allocated Marketing Campaigns budget
  • Acts as a main point of contact for Rail Marketing across all departments and at all levels within the organisation, as well as with external partner organisations and agencies.


Who we’re looking for

  • Demonstrable experience in Marketing, Brand or Communications. Experience of delivering consumer and/or B2B campaigns, events and experiential in transport, travel, tourism, or an associated sector
  • Experience of using marketing insight and data to inform and evaluate marketing performance
  • Experience of brand application and working to Brand guidelines.
  • Experience of effectively managing external suppliers/agencies.
  • Experience of collaborating with colleagues and stakeholders on multiple projects, confident networker with ability network internally and externally to support development of key propositions & marketing plans


Welsh Language Skills

The ability to speak/write Welsh would make a great addition to your application, but it is not essential for this role.


Transport for Wales supports and promotes the use of the Welsh Language by employees and will encourage them to develop, improve and maintain their Welsh Language skills. We fully support our people who want to improve their Welsh language skills, and personal development for Welsh Language skills are offered in a variety of ways such as online learning, classroom courses and funding attendance at local community courses.


Next steps

Does this role sound like the opportunity you are looking for? Do you want to find out more? See attached Job Description for further details.


TFW is a Disability Confident employer. We are happy to discuss any reasonable adjustments you may need in the recruitment process or as part of the role if you are successful.


This advert will close at midnight on the day of the application closing date stated above. We do encourage you to submit your application as early as possible.


Please note, we reserve the right to close this vacancy early if we receive sufficient applications.

If you have submitted an application for this role within the last 6 months and were unsuccessful, please do not re-apply as regrettably, your application will not be considered.


Note that you must hold the permanent right to work in the UK. We are not currently able to provide sponsorship.



Sylwch: contract cyfnod penodol am 14 mis yw hwn

Cyfle Cyfartal

Mae Trafnidiaeth Cymru yn gwerthfawrogi amrywiaeth. Mae’n ein gwneud yn gryfach, yn ein helpu i ddeall ein cwsmeriaid yn well, i wneud penderfyniadau gwell a bod yn fwy arloesol. Mae pawb yn wahanol ac mae gan bawb eu safbwynt eu hunain felly rydym yn creu tîm amrywiol sy’n adlewyrchu’r cymunedau rydym yn eu gwasanaethu. Drwy hyn, rydym yn benderfynol o fod yn un o gyflogwyr mwyaf cynhwysol Cymru. Rydym yn creu rhwydwaith trafnidiaeth cynhwysol y gall pawb yng Nghymru fod yn falch ohono.


Pwy ydyn ni

Ein cenhadaeth yn Trafnidiaeth Cymru yw trawsnewid trafnidiaeth yng Nghymru a’i gwneud yn addas ar gyfer y dyfodol, boed hynny ar gyfer rheilffyrdd, bysiau, cerdded neu feicio. Rydyn ni eisiau ysbrydoli cenedl i newid y ffordd maen nhw’n teithio, fel bod pawb yn teithio’n fwy cynaliadwy ac yn helpu i fynd i’r afael â’r argyfwng hinsawdd sy’n wynebu pawb.


Rydyn ni’n lle agored a chynhwysol i weithio, lle mae croeso i bawb a lle caiff ein pobl eu cefnogi i gyflawni eu llawn botensial. Rydyn ni am greu awyrgylch sy’n galluogi ein pobl i dyfu a llwyddo. Mae hyn yn allweddol i’n galluogi i gyflawni’r addewidion rydyn ni wedi’u gwneud i bobl Cymru er mwyn adeiladu rhwydwaith trafnidiaeth gynaliadwy sy’n diwallu eu hanghenion nhw.


Cyfrifoldebau’r Rôl

Rydym ni wrthi’n recriwtio Rheolwr Marchnata (Ymgyrchoedd) i ymuno â’n tîm Gwerthu a Marchnata prysur.


Bydd deiliad y swydd hon yn gweithio’n agos gydag amryw o randdeiliaid, asiantaethau a phartneriaid mewnol ac allanol i gyflawni elfennau rheilffordd y cynllun Ymgyrchoedd Marchnata blynyddol. Bydd yn dyfeisio, darparu, rheoli a gwerthuso amrywiaeth o syniadau, ymgyrchoedd a digwyddiadau ‘drwy'r llinell’ i fynd i’r afael ag amcanion craidd, a chyflawni'r targedau elw ar fuddsoddiad a gwerthiant y cytunwyd arnynt.


Bydd cyfrifoldebau’r swydd yn cynnwys y canlynol, ymhlith pethau eraill:

  • Sicrhau bod yr amcanion y cytunwyd arnynt yn cael eu cyflawni’n brydlon ac effeithlon.
  • Cynllunio a datblygu ymgyrchoedd/mentrau marchnata cadarn, gan gynnwys rheoli syniadau a datblygiadau creadigol a chynllunio ar gyfer y cyfryngau gydag asiantaethau partner.
  • Defnyddio gwybodaeth am farchnata, ymchwil, metrigau a gynhyrchir gan gyfryngau a chanfyddiadau gwyddor ymddygiadol i werthuso a gwneud y gorau o berfformiad marchnata.
  • Yn atebol am fuddsoddi’r gyllideb sydd wedi ei neilltuo ar gyfer Ymgyrchoedd Marchnata mewn ffordd effeithlon a phroffidiol
  • Ymddwyn fel prif bwynt cyswllt tîm Marchnata’r Rheilffordd ar gyfer yr holl adrannau ar bob lefel yn y sefydliad, yn ogystal â sefydliadau ac asiantaethau allanol sy’n bartneriaid.


Am bwy rydym ni’n chwilio

  • Profiad amlwg o weithio ym maes Marchnata, Brandio, a Chyfathrebu. Profiad o gynnal ymgyrchoedd a digwyddiadau i gwsmeriaid / busnes i fusnes a phrofiad o weithio ym maes trafnidiaeth, teithio, twristiaeth neu sector gysylltiedig
  • Profiad o ddefnyddio gwybodaeth a data marchnata i lywio a gwerthuso perfformiad marchnata
  • Profiad o ddefnyddio brand ac o weithio’n unol â chanllawiau’r Brand.
  • Profiad o reoli asiantaethau a chyflenwyr allanol yn effeithlon.
  • Profiad o weithio â chydweithwyr a rhanddeiliaid ar fwy nag un prosiect. Yn rhwydweithiwr hyderus sydd â’r gallu i rwydweithio â phartneriaid mewnol ac allanol er mwyn cefnogi datblygiad syniadau allweddol a chynlluniau marchnata


Sgiliau Iaith Gymraeg

Byddai’r gallu i sgwrsio ac ysgrifennu yn Gymraeg yn ychwanegiad gwych at eich cais, ond nid yw’n hanfodol ar gyfer y swydd hon.


Mae Trafnidiaeth Cymru yn cefnogi ac yn hybu gweithwyr i ddefnyddio’r Gymraeg, a bydd yn eu hannog i ddatblygu, gwella a chadw eu sgiliau Iaith Gymraeg. Rydym yn rhoi cefnogaeth lawn i staff sydd eisiau gwella eu sgiliau Cymraeg, ac mae datblygiad personol ar gyfer sgiliau Iaith Gymraeg yn cael ei gynnig mewn amrywiaeth o ffyrdd megis dysgu ar-lein, cyrsiau ystafell ddosbarth a chyrsiau cymunedol lleol.


Y camau nesaf

A yw’r swydd hon yn swnio fel y cyfle rydych chi’n chwilio amdano? Hoffech chi gael gwybod mwy? Gweler y Disgrifiad Swydd sydd ynghlwm am ragor o fanylion.


Mae Trafnidiaeth Cymru yn gyflogwr Hyderus o ran Anabledd. Rydyn ni’n fodlon trafod unrhyw addasiadau rhesymol y bydd eu hangen arnoch yn y broses recriwtio neu fel rhan o’r swydd os byddwch chi’n llwyddiannus.


Bydd yr hysbyseb hon yn cau am hanner nos ar y diwrnod cau a nodir uchod. Rydyn ni’n eich annog i gyflwyno eich cais cyn gynted â phosibl.


* Cofiwch ein bod yn cadw’r hawl i gau’r swydd wag hon yn gynnar os daw digon o geisiadau i law.


Os ydych wedi cyflwyno cais am y rôl hon o fewn y 6 mis diwethaf ac wedi bod yn aflwyddiannus, peidiwch ag ailymgeisio oherwydd yn anffodus, ni fydd eich cais yn cael ei ystyried.


Sylwch fod yn rhaid i chi ddal yr hawl barhaol i weithio yn y DU. Nid ydym yn gallu darparu nawdd ar hyn o bryd

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