Marketing Manager (Acquisition)

Job Description

This is an exciting opportunity to join Oracle as an Acquisition Marketing Manager to drive demand generation and acquire new customers. In this role, you will develop and execute omni-channel marketing campaigns to reach and engage high-potential prospects, leveraging data intelligence, buyer intent signals, and innovative messaging strategies. You will play a pivotal role in growing Oracle’s customer base, working closely with cross-functional teams to align on marketing goals and continuously optimize campaign performance.

Key Responsibilities:

• Campaign Strategy & Execution: Lead the planning, development, and execution of comprehensive demand generation campaigns to acquire net new customers. These campaigns will span across multiple channels including digital, outbound programs, and events.
• Omni-Channel Campaign Planning: Design integrated, multi-channel strategies that align with the buyer’s journey to increase lead generation and conversion rates. Continuously optimize channel performance and user experience to drive engagement and acquisition.
• Data-Driven Decision Making: Use data intelligence, insights, and intent signals to inform campaign strategies and improve targeting, segmentation, and messaging. Ensure campaigns are optimized for performance based on key KPIs, such as lead quality, pipeline health, and ROI.
• Message Development: Develop compelling, customer-centric messaging for various marketing assets, from emails to landing pages, to effectively communicate the value of Oracle Fusion Applications. Ensure messaging aligns with customer pain points, needs, and Oracle’s solution offerings.
• Collaboration with Sales & Product Teams: Work closely with sales, business development and product marketing teams to ensure alignment between marketing efforts and sales objectives. Provide insights and feedback from campaigns to help inform sales enablement content and product positioning.
• Campaign Analytics & Reporting: Track and report on the effectiveness of campaigns, using key performance indicators (KPIs) to measure and adjust strategies for continuous improvement. Present results and insights to senior leadership on a regular basis.
• Lead Nurturing: Create lead nurturing workflows to move prospects through the funnel. Ensure that prospects are appropriately engaged and converted into sales-ready leads.
  
  
  

Qualifications:

• Experience:
• Minimum of 5 years of experience in demand generation, acquisition marketing, or digital marketing, with a proven track record in B2B marketing (preferably SaaS or enterprise software).
• Experience in driving customer acquisition for large-scale cloud applications, with a strong focus on data-driven decision-making and campaign optimization.
• Skills:
• Strong knowledge of omni-channel marketing strategies and tactics, including paid media, email marketing, content marketing, social media, and events.
• Experience leveraging data intelligence and intent signals to improve targeting.
• Strong understanding of the buyer’s journey and ability to create personalized, relevant messaging for diverse target audiences.
• Analytical mindset with experience using analytics tools to track campaign performance and optimize efforts.
• Business-level English capabilities essential, a second European language highly desirable.
• Education:
• Bachelor’s degree in Marketing, Business, or a related field.
• Attributes:
• Exceptional communication and project management skills.
• Self-motivated with the ability to work independently and as part of a collaborative team.
• Highly organized and detail-oriented, with the ability to manage multiple campaigns and priorities simultaneously.
• Creative problem solver who thrives in a fast-paced, results-driven environment.
  

Career Level - IC4

Responsibilities

Meets with Sales leaders to create strategic marketing plan in Sales support of pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches. Communicates program status, action items, and deliverables across Field Marketing team and Sales.

About Us

As a world leader in cloud solutions, Oracle uses tomorrow’s technology to tackle today’s problems. True innovation starts with diverse perspectives and various abilities and backgrounds.

When everyone’s voice is heard, we’re inspired to go beyond what’s been done before. It’s why we’re committed to expanding our inclusive workforce that promotes diverse insights and perspectives.

We’ve partnered with industry-leaders in almost every sector—and continue to thrive after 40+ years of change by operating with integrity.

Oracle careers open the door to global opportunities where work-life balance flourishes. We offer a highly competitive suite of employee benefits designed on the principles of parity and consistency. We put our people first with flexible medical, life insurance and retirement options. We also encourage employees to give back to their communities through our volunteer programs.

We’re committed to including people with disabilities at all stages of the employment process. If you require accessibility assistance or accommodation for a disability at any point, let us know by calling +1 888 404 2494, option one.

Disclaimer:

Oracle is an Equal Employment Opportunity Employer*. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.

• Which includes being a United States Affirmative Action Employer