Marketing Manager

Who are we?

Moatable is a forward-thinking, user-focused SaaS company that is passionate about creating groundbreaking solutions and pushing the boundaries of what's possible. Moatable operates 2 UK-based businesses: LoftyWorks and The Letting Partnership.

The Letting Partnership

At The Letting Partnership, we're the backbone for letting agents across the UK, providing crucial support in client money protection. Our stellar reputation is built on exceptional customer service, dedication, and expertise. Over the past two years, our client base has tripled, and we're gearing up for even more growth.

LoftyWorks

LoftyWorks provides innovative property management software to the UK lettings market. Our software is beautifully designed, easy to use and backed by our parent Lofty Inc a leading US SaaS Real-estate CRM provider serving more than 80,000 agents in North America.

We are looking for a Marketing Manager who will take ownership of our multi-channel marketing efforts — from digital marketing and lead generation to campaign execution and brand management for both UK-based businesses. Working closely with Sales, Product, and Customer Success teams, you will help us scale efficiently and establish a clear and compelling voice in the market.

Key Responsibilities:

Marketing Strategy & Planning

· Support the development and ongoing management of a Marketing Plan and budget for TLP and LoftyWorks.

· Help shape marketing objectives and contribute to establishing effective reporting processes.

· Provide monthly progress reports on activities, spend, and performance against KPIs.

Digital Marketing

· Manage and grow our digital presence, including the website, SEO/SEM, and social media.

· Oversee online advertising campaigns (Google Ads, Facebook/Meta, LinkedIn).

· Create and manage a content calendar for SEO-focused articles, case studies, videos, and customer testimonials.

· Track and analyze performance metrics to optimize campaigns and demonstrate ROI.

Email Marketing & Automation

· Lead our email marketing strategy, including newsletters, promotional emails, and drip campaigns.

· Drive adoption of HubSpot CRM for lead nurturing and marketing automation.

· Identify cost-effective third-party promotion and e-shot opportunities.

· Ensure all email content is segmented, engaging, and on-brand.

Campaigns & Advertising

· Plan and execute multi-channel advertising campaigns (online, print, social).

· Manage vendor and agency relationships, ensuring quality and cost-effectiveness.

· Continuously optimize campaigns based on performance and ROI data.

Colateral & Content Development

· Produce or oversee the creation of marketing materials:

o Brochures, sales decks, product sheets, case studies.

· Ensure all content aligns with brand guidelines and clearly communicates value propositions.

Brand Development & Management

· Maintain and evolve the TLP & LoftyWorks brand identity, tone of voice, and messaging.

· Ensure brand consistency across all channels and touchpoints.

· Conduct regular brand audits and implement enhancements as needed.

Stakeholder Collaboration

· Work cross-functionally with Sales, Product & Services, and Customer Success teams.

· Support internal teams with brand training and marketing tools.

· Gather insights from stakeholders to refine marketing strategies and messaging.

Budget & Performance Management

· Manage the marketing budget, ensuring efficient spend across channels.

· Report on key metrics and marketing ROI to senior leadership.

· Adjust tactics and budget allocation based on performance insights.

Customer Segmentation & ICPs

· Develop a customer segmentation strategy for TLP & LoftyWorks.

· Conduct market research to identify customer needs and ICPs.

· Estimate the Total Addressable Market for prioritizing marketing efforts.

Requirements:

· 3+ years in B2B SaaS marketing, ideally in a scale-up environment.

· Proven track record of building and executing successful marketing plans.

· Strong experience in digital marketing, CRM/automation tools (e.g. HubSpot), and performance tracking.

· Excellent copywriting and content strategy skills.

· Ability to manage multiple projects with cross-functional teams.

· Data-driven mindset with a focus on ROI and performance optimization.

· Strong understanding of branding, customer segmentation, and market research.