Marketing Manager

About Cognita

Cognita is a global leader in independent education. Founded in 2004, we are a growing community of 100+ schools in 16 countries - in Europe, North America, Latin America, Asia and the Middle East - serving more than 85,000 students. Each of our schools are proudly unique, however our collective purpose is to create an environment where everyone can, ‘Thrive in a rapidly evolving world’.

About the role

We have an exciting position for a Marketing Manager, reporting into the Head of Admissions & Marketing working closely day-to-day with a number of schools as a key business partner to the Heads and school-based teams. This is a FTC until December 2025.

The role involves developing and implementing a strategic multi-channel marketing plan for various schools, aligning with their goals and market positioning. The aim is to generate the maximum number of inquiries and leads for the admissions teams to convert, while also ensuring high retention rates of current students. Additionally, this role includes executing the offline marketing plan, managing marketing budgets, and creating digital marketing campaigns.

What you will be doing:

In your new role as Marketing Manager you will be developing and executing school marketing strategies in collaboration with the Pod Head of Admissions and Marketing and the Head of School. Your responsibilities include managing offline marketing plans, working with the Digital Marketing Manager on digital campaigns, and driving high enquiry volumes and quality leads to meet enrolment targets. You will be ensuring strategic positioning and ethos are well communicated within the schools, maintaining a strong social media presence, and analysing marketing and admissions data to meet targets and adhering to budgets. You will build strong relationships across the schools, acting as a brand ambassador, understanding the local market and school value proposition whilst working with Finance to set enrolment goals are also key aspects. A growth mindset and excellent customer service skills are essential.

Who we are looking for:

The ideal candidate should be personable and relatable, enjoying and being energised by interactions with others. You should possess strong business partnering skills and a service mindset to support colleagues from diverse backgrounds, being able to utilise your excellent interpersonal and communication skills. You must be able to thrive in a busy environment with concurrent projects and deadlines, providing commercial insights through reporting and analysis. High numeracy skills and proficiency in databases and Microsoft applications (Word, Excel, PPT, PowerBi, MS Dynamics) are required. A successful track record, including financial management and business partnering, is important, along with experience in complex, service-driven environments with multiple sites and stakeholders. Familiarity with customer databases, financial management, business insights systems, and the competitive schools market is advantageous.

For the full Person Specification and Job Description, please Click Here

Benefits at Cognita

•Competitive salary depending upon qualifications and experience

•Aviva Pension

•25 Days Holiday Allowance + Bank Holidays

•Free parking on when on-site (subject to availability)

•School fee discount

•Exclusive third-party discounts

•Professional Development

How to Apply

Complete this application before the closing date. The Closing Date for Applications is Sunday 3rd November 2024.

Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed.

We are an equal opportunities employer committed to diversity and treating all employees with dignity and respect regardless of background.

EARLY APPLICATIONS ARE ENCOURAGED, WE RESERVE THE RIGHT TO INTERVIEW AND APPOINT PRIOR TO CLOSING DATE FOR THE RIGHT APPLICANT.