Marketing Executive - Digital Communications at Weymouth and Kingston Maurward College

This brand-new post will enhance the College's digital presence, reflecting the values and strengths of the newly merged institution. The role involves managing the College's website, overseeing and developing content for the College’s social media channels, and delivering effective digital communications for the College and its commercial entities. The post-holder will develop digital campaigns that showcase the work of the College and its students to a broad range of stakeholders as well as supporting commercial growth.

Key Responsibilities

• digital communications and content creation - develop and implement a digital communications plan that includes website management, social media and email marketing to increase visibility, engagement and brand recognition for the College
• website management - manage and maintain the College’s website/s ensuring that content is current, engaging and aligned with the College’s brand identities
• social media management and community engagement - manage and grow the College’s social media presence, creating content that resonates with diverse audiences
• analytics and performance monitoring - use analytics tools to monitor the performance of digital communications, including website traffic, social media engagement and campaign effectiveness
• collaboration and teamwork - collaborate with other members of the marketing team to develop integrated campaigns and cross-channel content
• trend awareness and innovation - stay informed of digital communication trends including social media, SEO and content management to ensure the College’s digital presence remains fresh and effective
  
  

A degree or equivalent qualification in Marketing, Communications, Digital Media or a related discipline is essential for the role, so if you hold this and are enthusiastic with a commitment to enhance and develop the College’s digital presence, we would love to hear from you! For an informal chat about this role, please contact Esther Baker - Head of Marketing at [email protected]