Marketing Executive

We are a world leading tourism company, passionate about helping travellers explore cultures, experience places, and connect with others, to live an enriched life. With over 95 years of experience and with team members across the globe, we know travel and pride ourselves on delivering 5-star customer service and experiences of a lifetime.

ABOUT THE ROLE

As a Marketing Executive you will be responsible for assisting the Marketing Manager to ensure timely, accurate and effective direct consumer and trade partner campaigns are delivered in accordance with the marketing plans to achieve the UK strategic business objectives. Producing marketing assets for direct and trade partner campaigns, including press advertising, direct mail, event collateral, social media, point of sale and agent assets.

This role has a hybrid working arrangement with 2 days per week in our London office and 3 days working remotely from home.

Responsibilities

Marketing Activity

• Brief, execute and evaluate all direct marketing initiatives and partnership marketing activity as per marketing plan within agreed timeframes and budget – including social media, email, direct mail, press advertising, retail and partner marketing collateral, trade POS collateral, conference and event collateral.
  
• Work closely with the Marketing Manager and wider marketing team to ensure all campaigns and activity are delivered in a joined up and cohesive manner.
  
• Analyse results and evaluate performance of activity. Use results to make recommendations to enhance future campaigns and activity.
  
• Work with the internal studio design team and agency partners to produce on-brand collateral as required.
  
• Ensure timely and accurate briefing, proofing and feedback for all marketing activity.
  
• Proofreading all activity
  
• Copywriting for direct mail, social media posts, press adverts, partner assets.
  
  

Brand Custodianship

• Ensure all communications are accurate, on brand, and consistent with marketing positioning and key messaging.
  
• Work closely with all internal and external partners to ensure brand guidelines are interpreted accurately, consistently and adhered to.
  
• Act in advisory role to partners and other departments on brand, look and feel and tone of voice.
  
• In depth knowledge of brands and products.
  
• Proactively uphold the APT reputation and brand.
  
  

Relationship and Stakeholder Management

• Strong interpersonal skills and the ability to foster harmonious working relationships with key partners and trade stakeholders.
  
• Work with marketing team to ensure all relevant stakeholders are briefed on marketing activity on regular basis.
  
• Maintain effective communication with internal stakeholders, external trade partners, suppliers and agencies.
  
• Work with customer service centre team to ensure campaign activity supports sales conversion.
  
• Invoice processing ensuring company process followed.
  
  

ABOUT YOU

• Relevant Marketing qualification and experience in a similar marketing role.
  
• Proven track record delivering campaigns on time and to budget across multiple channels. Partner marketing experience preferred.
  
• Proven ability to build rapport and foster strong stakeholder relationships, able to arrive at solutions to keep campaigns and projects running on time.
  
• Ability to prioritise workload effectively and manage multiple projects with competing deadlines simultaneously.
  
• Experience on briefing and working with creative department or agencies.
  
• Strong attention to detail to ensure all information is represented accurately and in clear, concise manner relevant to the intended audience.
  
• Accountable, will own the responsibility to make things happen on time and to budget.
  
• Proactive, with drive and enthusiasm to improve and evolve campaigns.
  
• Analytical - reports and data running, with the ability to draw meaning from reports and data.
  
• Commercial acumen to understand business performance and priorities.
  
• Team player - able to work collaboratively across departments and with stakeholders to arrive at an optimal business outcome.
  
• Excellent written and oral communication skills.
  
• Strong copywriting skills.
  
• Competent in using Excel.
  
  

WHAT WE OFFER

• Flexible workplace culture with hybrid working model
  
• Wellbeing program and learning & development opportunities
  
• 25 days of annual leave, plus bank holidays
  
• Experience our premium products with familiarisation trips
  
• Opportunity to Work From Anywhere for up to 10 days per year
  
• Highly engaged team and great company culture
  
  

OUR VALUES

Our values are at the heart of our organisation and the foundation of our culture. They are our compass, guiding our decisions and actions.

• 
  Genuine Service - We genuinely care about the experience we create for our guests, trade partners and internal stakeholders
  
• 
  Better Together - We are better when we connect and collaborate, valuing all opinions
  
• 
  For Tomorrow - We pursue opportunities to grow, embracing change and learning from our mistakes. We choose the long-term view over short-term benefits
  
• 
  Celebrate the Moments - We like to have fun at work and share a positive attitude. We celebrate our successes, no matter how big or small. A win for one of us is a win for all