Marketing Associate, Brand Growth & Strategy EMEA

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Location: London, Ralph Lauren 50 New Bond Street

Department: Marketing & Communication

Contract: full time

Hours: 9am – 6pm, Monday to Friday

We are looking for a strategic, collaborative and creative marketing professional to join our EMEA Marketing Brand Growth team. This role involves overseeing the brand growth strategy for all RL brands (Polo, Collection, Purple Label, Lauren & Licensee) and developing a comprehensive marketing strategy for key regions and cities.

Key Responsibilities:

• Lead and implement the regional vision and long-term strategy in collaboration with internal and external stakeholders.
• Build a consumer-centric approach to engage local cultures effectively.
• Develop a deep understanding of regional markets and consumer insights to enhance brand desirability and awareness.
• Create impactful branding platforms and support innovative projects that align with business strategies.
• Ensure effective cross-channel collaboration in marketing tactics to optimize relevance across various regions.
  
  

Success Factors:

To excel in this role, you will need:

• A strong knowledge of regional markets and an in-depth understanding of the consumer and competitive landscape.
• The ability to implement business strategies while aligning with the brand vision.
• A transformative mindset to craft compelling campaigns that resonate across diverse geographic regions.
• Proven project management skills to deliver large-scale campaigns successfully.
  
  

Experience, Skills & Knowledge

Ideal candidates will possess a genuine passion for the Ralph Lauren brand, a keen interest in fashion and digital innovation, and the ability to drive impactful results.

Essential Duties & Responsibilities:

• Reporting to the Brand Growth Senior Marketing Manager, you will drive:**
  
  

Strategic Planning, Creative Leadership, and Collaboration

• Assist the EMEA Brand Campaign Manager in coordinating key global and local campaigns aligned with product launches and brand moments.
• Contribute to building Big Brand Momentum in priority cities through impactful 360° campaigns and immersive brand experiences.
• Understand global and EMEA marketing communication plans, focusing on strategic product and consumer targeting.
• Plan, manage, amplify, and evaluate complex marketing campaigns, ensuring alignment across all teams and stakeholders.
• Foster strong internal and external partnerships, focusing on relationship management and exploring new opportunities.
  
  

Analysis & Internal Communications

• Communicate consistently with Global/regional and channel stakeholders through regular updates and cross-functional meetings.
• Support senior management presentations with high-level recaps and key insights.
• Track and analyze campaign performance against KPIs, identifying learnings for improvement.
• Manage budgets for specific plans, ensuring accurate billing and invoicing.
  
  

Global Perspective & Thought Leadership

• Monitor competitive, consumer, channel, and industry trends to inform Ralph Lauren's strategy.
• Update global and regional marketing calendars for accuracy and alignment.
• Deliver global campaign recaps highlighting key results, learnings, and improvement opportunities
  
  

Experience, Skills & Knowledge

The ideal candidate will possess:

• Strong communication skills with a business mindset and a creative entrepreneurial spirit to drive ambitious projects involving multiple stakeholders.
• At least one full strategic cycle of marketing experience in international consumer goods organizations, preferably in premium brands or fashion/luxury retail.
• Expertise in strategic analysis, digital marketing, communications, brand amplification and the 360 marketing process from development to planning to implementation.
• The ability to thrive in a fast-paced environment while managing multiple tasks effectively.
• Strong analytical skills for budget management and expense tracking.
• Initial experience in people management, demonstrating the ability to inspire teams would be plus.
• A proactive approach to creative thinking with a passion for branding and market trends.
• Excellent written and oral communication skills, with proficiency in Microsoft Office (Outlook, Word, PowerPoint & Excel).
• Fluency in English; additional languages (especially French) are a bonus.
• An appreciation for cultural differences and international curiosity.
  
  

The candidate should be detail-oriented with strong organizational skills while being adaptable to ambiguity in a fast-paced environment.