Marketing and Communications Manager

About the role 

The Marketing and Communications Manager is a brand-new role to the organisation. This provides a great opportunity for the successful candidate to make the role their own as they support the organisation to reach and work with more centres in the formal and informal education landscapes. 

The role is ideal for someone looking to utilise the breadth of their marketing experience and build upon their team leadership competencies. They will be responsible for combining creativity with strategic thinking to develop and deliver campaigns and plans that create impact for both the organisation and the young people we support. 

Previous experience of developing and executing multi-channel marketing campaigns with real-world impact is particularly important to the role, along with a growth mindset and the ability to foster innovative ways of working. 

This is a brilliant opportunity for someone who wants to be part of a movement to empower young people to shape their futures and lead their communities. There will be multiple occasions to work with our centres and young people to develop and convey powerful stories. 

Working knowledge of digital marketing tools, alongside the ability to produce high quality, engaging content is essential for the role. We also encourage a curiosity mindset that looks to trends, data and intelligence to support continuous improvement to our work as a department. 

The Marketing and Communications Manager role will be key as we drive towards our objective of being recognised as the trusted voice of leadership skill development for all young people and communities by 2033.  

 Role purpose: 

• To develop and implement comprehensive content and marketing plans that proactively contribute to the organisation’s objectives. 
• To plan, execute and optimise marketing campaigns that support the realisation of the organisation’s new business and retention targets. 
• To create, coordinate and manage the distribution of content that supports the organisation’s reach, credibility and engagement. 

 Main duties and responsibilities 

• Planning: Develop and implement comprehensive content and marketing plans across various channels, including digital and traditional marketing. Support with the integration of these to wider communication planning and needs. Integrate key business intelligence and context provided by colleagues and teams into plans. 
• Campaign management: Oversee the planning, execution, and optimisation of marketing campaigns, ensuring alignment with overall business goals. 
• Content creation: Manage the creation and distribution of engaging marketing content, including website copy, blog posts, social media content, and marketing collateral. 
• Ensure all content is consistent with our brand voice, style and tone, and adheres to the organisation’s house style writing guide. 
• Market research: Conduct regular market research and analysis to identify trends, customer insights, and competitor activities. 
• Performance analysis: Track, analyse, and report on the performance of marketing campaigns, using data to identify areas for improvement and optimisation. 
• Budget coordination: Work with the Head of MarComms to support the management and monitoring of the marketing budget, ensuring efficient allocation of resources, providing analysis of return on investment (ROI) for marketing activities. 
• Team leadership: Supervise and mentor two marketing team members, fostering a collaborative and high-performing environment. Drive the development of internal processes to increase efficiency, transparency and communication in the team. 
• Relationship management: Build and maintain relationships with external vendors, agencies, and key stakeholders. 

 Skills, experience and knowledge 

 Required/essential: 

• Strategic thinking: Ability to develop and implement effective marketing plans and activities. (E) 
• Analytical Skills: Ability to analyse data, identify trends, and make data-driven decisions. Strong working knowledge of Google Analytics. (E) 
• Communication Skills: Excellent written and verbal communication skills for internal and external communication. (E) 
• Project management: Ability to manage multiple projects simultaneously, prioritise tasks, meet deadlines and work to budgets. (E) 
• Digital marketing expertise: Strong understanding of digital marketing channels, including SEO, social media, email marketing, and paid advertising, including PPC. (E) 
• Creative thinking: Ability to develop innovative and engaging marketing campaigns. (E) 
• Team leadership experience: Proven track record of motivating, managing, at least one direct line report in a marketing role. (E) 
• Budget management: Ability to manage and track marketing budgets effectively. (E) 

Desired: 

• CRM expertise: Understanding and working knowledge of integrating of CRM system to marketing and communications activities. (D) 
• Working knowledge of Canva and/or other digital creative tools. (D)