Marketing and Communications Executive (term time only + 3 weeks)

We are seeking a Marketing and Communications Executive to support the Marketing team in co-ordinating marketing and communications for Lancing Prep Hove. The post-holder will work closely with the Head Mistress to ensure a consistent and positive presentation of the school within the local contexts to support pupil recruitment.

Responsibilities include:

• To work with the Head Mistress and Registrar of the Prep School to develop strategies and deliver marketing plans to address specific student recruitment priorities.
• To act as the brand ambassador for LPH and contribute to joint planning meetings with the College Marketing team to ensure brand consistency, to optimise campaigns and identify opportunities for shared media placement, purchasing and group wide projects.
• To take a lead role in developing and delivering the marketing and communications strategy for LPH, including production of parent newsletters.
• To review and assess new marketing opportunities to target parents.
• To work with the Head and Registrar to present a professional and compelling face of the school to new parents.
• To work with the Head and Registrar to promote and raise awareness of pupil recruitment events, including Open Days.
• To play an active role in these and other key events in the Marketing calendar.
• To manage and implement digital marketing activity for Facebook, Instagram and other social media platforms.
• To develop and manage existing and new marketing content and day-to-day aspects of updating the website.
• To manage LPH’s marketing and communications budget.

Key Skills and Qualities required:

Essential:

• Experience in co-ordinating cross-channel marketing campaigns and analysing customer data.
• Good understanding of targeted marketing and customer buying behaviour.
• Previous experience of working within a demanding customer service environment.
• Previous branding and creative experience.
• First-class writing and proofreading skills with accuracy and attention to detail.
• Strong communication skills both verbal and written.
• Strong interpersonal skills and ability to work under pressure.
• Proficient in Microsoft IT packages, particularly Word and Excel.
• Ability to create and implement content opportunities and identify “story telling” opportunities.
• Self-motivated and able to work independently and as part of a team.
• Excellent time management, organisational and administration skills.
• Ability to manage multiple tasks and prioritise.
• Ability to deal effectively with confidential and sensitive information.

Desirable:

• Previous experience of working within a school.
• Good knowledge of education and independent sector, especially in Southeast England.
• Experience using InDesign, Photoshop and other design software.