Junior Creative Strategist

If you’re a creator at heart, obsessed with pacing, hooks, visual storytelling, and performance, this role puts you inside the creative engine of a fast-growing DTC brand.

They are looking for a Junior Creative Strategist to develop concepts, manage shoots and agencies, and produce winning ideas for paid social.

You’ll collaborate with the Creative Strategist and run an in-house studio that ships content at high velocity.

WHO THEY ARE

One of the fastest-growing wellness brands in the UK, known for functional mushroom blends and mood-boosting beverages that have built a cult following since launch. From zero to £18m/year in under three years, they’ve proven their ability to innovate, scale quickly, and create products that genuinely resonate with people.

As they expand across Europe and target £30m+ revenue in the next year, they’re doubling down on creative excellence, experimentation, and performance-driven storytelling, all while operating with a lean, ambitious, and highly collaborative culture backed by leading industry investors.

They are:

• Creative & experimental: the team embraces testing, iteration, and pushing ideas forward to find what resonates most with customers.
• Hands-on & ownership-oriented: people are empowered to bring ideas to life quickly, with autonomy across concepting, execution, and improvement.
• Fast & collaborative: they prioritise clarity, agility, and teamwork, creating an environment where great ideas can come from anyone.

This is a fully remote, full-time role.

WHAT’S IN IT FOR YOU

• Lead the development of concepts, angles, scripts, and creative briefs that fuel high-performing paid social ads
• A central role in shaping the next generation of winning paid social creatives
• Work closely with editors, creators, freelancers, and production partners to bring concepts to life.
• The opportunity to work with AI-powered ad tools and creative automation
• Clear growth path into a Creative Strategist role

WHAT YOU’RE GETTING INTO

This role centres on producing high-performing paid social ads, driven by sharp concepts, clear direction, and continuous creative iteration.

Creative Strategy & Concept Development

• Analyse top-performing ads and develop new angles, hooks, and narrative frameworks
• Build briefs for editors, creators, and agencies
• Use performance insights to iterate on concepts rapidly
• Work with AI tools to generate concepts, variations, or performance-optimised creative ideas

Production & Shoot Management

• Plan and manage small-scale shoots
• Coordinate creators, freelancers, and agency partners
• Oversee asset delivery, ensuring output aligns with the brief and performance needs

Performance & Insight

• Monitor ad performance to identify winning patterns
• Propose rapid creative iterations based on data
• Document learnings to improve creative testing velocity

WHO YOU ARE

• Strong creative instincts and understanding of what makes an ad perform
• Strong portfolio of short-form and long-form content
• Confident giving direction to creators, editors, and agencies
• Highly organised and capable of managing multiple creative workflows
• Deep understanding of TikTok, Reels, and YouTube patterns
• Organised, decisive, and comfortable directing talent
• Excited about experimenting with AI-powered creative to produce high-velocity ads

WHAT SUCCESS LOOKS LIKE

• 30 days: You’ve learned the brand’s creative style, supported concept development, and contributed to early briefs.
• 60 days: You’re independently managing segments of the creative workflow, from ideation to briefing to reviewing edits, while tracking performance patterns.
• 90 days: You’re confidently leading your own concepts from brainstorm to delivery, managing production partners, and consistently contributing ads that win in paid social.

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• Intro Chat: A short call to learn about your creative background, your portfolio, and your goals.
• Creative Interview: A conversation with the Creative Strategist to explore how you ideate, structure concepts, and think about performance-led creative.
• Practical Task: A creative assignment to assess how you generate hooks, angles, and paid-social-ready concepts.
• Final Interview: A final conversation to review your task, align on expectations, and discuss next steps.