Influencer Content Co-Ordinator

Location

Cheltenham, UK

Type

Full-Time, Permanent

Welcome to Motel

Our story began during a road trip in the 1990s, where our founders, Will and Andy, travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale, which eventually led to the creation of stores. From there, they began designing reworked vintage pieces, and thus, Motel was born.

Over 30 years and a team of 200+ people later, every piece of clothing we make is created with the same spirit of fun, freedom and adventure as the road trip that first defined the brand. We’re still ambitious and independent, but now we’re a global team - we work from an operational base in Worcester, a design studio in London and a creative studio in Bali.

The role

This is a new and exciting role which is a critical component of our behavior change campaigns, responsible for sourcing and engaging social media influencers, and curating content to support key campaign objectives. This position will report to Influencer Outreach Manager and work closely with the Social Media Manager.

Main Tasks & Responsibilities

• Identify and establish relationships with influencers and content creators aligned with our brand.
• Negotiate and manage influencer partnerships, contracts, and agreements
• Collaborate with the marketing team to integrate influencer content into broader marketing campaigns.
• Monitor social media platforms for updates, industry trends and competitor activity. Proactively explore new tools and strategies to enhance our socials and recommend improvement opportunities
• Guide influencers in creating content that resonates with our brand and target audience; provide creative direction and ensure content meets brand guidelines
• Plan and coordinate influencer campaigns, including content calendars, timelines, and key milestones.
• Monitor and track influencer campaign performance, providing regular reports and insights.
• Serve as the main point of contact between influencers and internal teams.
• Ensure timely delivery of content assets and collaboration with relevant stakeholders.
• Stay informed about industry regulations and guidelines related to influencer marketing.
• Analyse influencer marketing performance metrics and derive actionable insights.
• Use data to optimize influencer selection and campaign strategies.
• Coordinating with brands and negotiate fees for events, creators and the like.
• Translating reports back for transparency.
• Develop engaging and relevant content for our social media channels, including TikTok, Facebook, Twitter, Instagram and LinkedIn
• Provide support for other marketing initiatives and projects as needed
• Support with any execution of brand ‘muse’ gifting
  
  

About You

We are always keen for enthusiastic and ambitious people to join the Motel team, and if you think you have something to offer then this is your chance to be part of something special!

For this role, we would ideally be looking for;

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Proven experience in influencer marketing or social media coordination.
• Strong understanding of social media platforms and influencer trends.
• Excellent negotiation and communication skills.
• Creative thinker with an eye for visual aesthetics.
• Ability to work independently and collaboratively in a fast-paced environment.
• Familiarity with influencer marketing tools and platforms.
  
  

What's in it for you?

• Competitive salary in line with industry benchmarking
• 3% pension contributions from Motel; dependant on 5% pension contributions from yourself
• 25 days annual leave; with additional days for long service
• Birthday day off post probation
• Team socials and meetups
• Monthly well-being activities to support healthy wellbeing
• Tailored progression pathways
• A thorough health support service
• Access to professional support & mentoring
• Bonus Scheme for all employees, paid out twice a year
• Motel discount
• Motel is a growth mentality company
• Option to work from home 2 days a week post probation