Head of Sales & Marketing

Job Introduction

Head of Sales & Marketing | £75K depending on experience

Location: Hybrid – home, head office & Avante locations (London & Kent)

Reports to: Operations Director

Responsible for: Sales and Marketing Team

About Avante Care & Support

At Avante Care & Support, we provide residential and home care to more than 1,000 people across London and Kent. We’re proud of our not-for-profit status and our focus on compassion, dignity and person-centred care. We’re now looking for an experienced and inspiring Head of Sales & Marketing to help us grow, strengthen our brand and share what makes Avante special.

The Role

You’ll lead the way in shaping our sales and marketing strategy — boosting occupancy, driving private market growth and raising awareness of Avante’s values and services. Sitting on our senior leadership team, you’ll use insight, creativity and data to tell our story, reach new audiences and deliver measurable results.

What You’ll Do

• Create and deliver joined-up sales and marketing plans that drive growth and reflect our values.
• Set and monitor targets around revenue, occupancy and conversions.
• Use data to guide decisions and show clear return on investment.
• Build Avante’s reputation through meaningful storytelling, PR and digital activity.
• Lead, mentor, and develop high-performing teams across marketing, sales, and business development, promoting a culture of collaboration, creativity, and care.
• Represent Avante at events, building strong links with partners and communities.
  
  

What We’re Looking For

• A confident sales and marketing leader with proven results in a senior role.
• Experience driving growth and improving performance, ideally in care or a service-based sector.
• Strong understanding of digital marketing, brand strategy and customer experience.
• Great communicator who can inspire teams and influence at every level.
• Data-savvy and comfortable using CRM and analytics tools.
• Degree in Marketing, Business or Communications (advanced qualification a bonus).
• Must be a car driver, with travel across London and Kent.
  
  

Why Join Avante?

You’ll be part of a supportive, values-driven organisation that’s all about people. This is a chance to lead with purpose, shape growth and make a genuine difference to those we care for every day.

What We Offer

• Competitive salary up to £75k depending on experience
• Flexible working (some weekends/evenings)
• Be part of a respected not-for-profit organisation making a real difference
• Free DBS check
• Pension contributions
• Staff discounts at 800+ retailers
• Ongoing training & career development
• 24/7 GP & counselling support
• Employee recognition awards
• Life Assurance
  
  

Interested?

Apply now and help us build the next chapter of Avante’s story.

Closing date: Friday 21 November 2025

All roles are subject to an Enhanced DBS check. Avante Care & Support is an Equal Opportunities Employer.

Thank you for considering Avante Care & Support — together, let’s create a caring environment for those who need it most.

Attached documents

• Job Description
  
  

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