Head of Growth Marketing

  Job Title: Head of Growth Marketing

Location: London / Stroud (Hybrid), occasional US travel

Reports To: CEO / COO

Direct Reports: CRM Manager, Social Media Marketing Manager, Newsletter Editor, Freelance Videographer

Salary: £70k to £100k, dependent on experience

About The Company

Our client are on a mission to liberate everyone from the limitations of today’s financial system. Founded in 2015, they empower their clients to buy, save, send, and spend allocated gold – with the convenience of a Mastercard. As inflation rises and markets fluctuate, gold remains a trusted store of value.

This is a hugely exciting time to join this business as their first-ever Head of Growth Marketing, leading the team into a new era of brand expansion and commercial performance.

Role Summary

This is a senior, strategic role for an experienced marketing leader with a deep understanding of regulated environments and performance-driven marketing. You will lead the development and execution of our client’s full-funnel marketing strategy, ensuring compliance with FCA regulations while driving brand awareness, customer acquisition, engagement, and revenue.

You’ll lead a high-performing team across CRM, content, digital, and videography—using data, creativity, and innovation to accelerate growth and market presence.

Key Responsibilities

Strategy & Performance Marketing

• Define and deliver Glint’s marketing strategy in line with company goals
• Design segmented campaigns across paid media, organic, content, and CRM
• Lead data-driven decision-making to optimise ROI and user engagement
• Analyse trends and competitor activity to refine growth strategies
• Report performance to executive leadership using clear metrics and insights
  
  

Brand & Positioning

• Own and evolve the Glint brand to align with its purpose and audience
• Ensure all brand messaging is consistent across channels and touchpoints
• Manage agency and partner relationships to deliver impactful campaigns
• Drive brand awareness and improve NPS through consistent brand execution
  
  

Channel & Content Leadership

• Oversee digital marketing (social, paid, SEO, email, partnerships)
• Lead and support the team to deliver compelling multimedia content (inc. video)
• Manage newsletter content and distribution strategies
• Lead CRM campaigns and automation to drive retention and upsell
  
  

Cross-functional Collaboration

• Work closely with Compliance to meet FCA, GDPR, and Consumer Duty obligations
• Collaborate with Product, Operations, and Business Development to align messaging
• Influence commercial decisions with marketing data and customer insights
  
  

Team Leadership & Development

• Build a high-performing, collaborative team culture
• Set objectives and development plans for direct reports
• Provide mentorship, feedback, and upskilling across the team
• Manage freelance and agency partners effectively, on time and budget
  
  

Compliance & Regulatory Oversight

• Ensure all marketing materials comply with FCA, TCF, GDPR, and Consumer Duty
• Maintain marketing procedures to uphold regulatory standards
• Work with Compliance team to audit content and stay aligned with industry rules
• Ensure monthly training is completed and compliance feedback is implemented
• Champion “Good Outcomes for Customers” by using NPS data to guide messaging
  
  

Skills & Requirements

• Degree in marketing or related field (or equivalent experience)
• Proven experience in a senior marketing role (ideally in fintech or regulated space)
• Deep understanding of FCA, GDPR, Consumer Duty, and financial promotions
• Strong leadership skills with experience managing teams and budgets
• Confident with digital marketing tools, analytics platforms, and CRM systems
• Strong written and verbal communication skills
• Ability to thrive in a fast-paced, scale-up environment
  
  

Perks & Benefits

• 25 days annual leave + bank holidays
• EMI share option scheme
• Flexible working & core hours
• Birthday day off
• Enhanced family-friendly leave
• Salary sacrifice pension scheme
• Employee Assistance Programme (EAP)
• Access to mental health & wellbeing resources
• Paid quarterly team dinners and events
• Team competitions, rewards, and prizes
• Online training and e-learning access
  
  

Ready to make your mark in this exciting scale-up?

Apply now and join an exciting global business leading the way in their field.