Head of Brand and Marketing

The Head of Brand & Marketing at APFN is a pivotal leadership role responsible for shaping and driving the strategic marketing direction of the organisation and development of the Brand within the industry. This role goes beyond traditional marketing execution, focusing on thought leadership, brand positioning, and long-term growth. The postholder will play a key role in influencing the organisation’s voice in the sector, aligning marketing strategy with business objectives, and leading a high-performing team to deliver impactful campaigns that resonate with our audience.

This role sits at the heart of our leadership team, working closely with senior stakeholders across the commercial function and the broader business to ensure marketing is a strategic enabler in the delivery of our 5-year plan.

What You Will Be Doing

Strategic Leadership & Positioning

• Develop and lead the overarching brand & marketing strategy for APFN, ensuring alignment with organisational goals and values.
• Champion a thought leadership agenda that positions APFN as a leading voice in the industry
• Ensure differentiation in a crowded and often commoditised wholesale market through compelling brand storytelling and visual identity.
• Translate complex business objectives into compelling marketing narratives and campaigns.
• Lead on brand development and ensure consistent messaging across all channels.
• Conduct brand audits and competitor analysis to keep positioning relevant.
  
  

Team Leadership & Development

• Inspire, coach, and develop a high-performing marketing team.
• Foster a culture of innovation, collaboration, and continuous improvement.
• Set clear objectives and KPIs, and ensure regular performance reviews and feedback.
  
  

Stakeholder Engagement

• Act as a strategic partner to the Executive Team, contributing to cross-functional planning and decision-making.
• Build strong relationships with internal and external stakeholders to amplify APFN’s impact and reach.
  
  

Insight & Innovation

• Use data and insights to inform strategy and measure effectiveness.
• Stay ahead of marketing trends and innovations, bringing fresh thinking to the organisation.
• Identify new opportunities for growth, partnerships, and audience engagement.
• Lead and launch a revenue stream propositions (e.g. Marketing as a service)
  

Product & Solution Marketing

• Collaborate closely with product and commercial teams to:
• Develop compelling value propositions.
• Launch new products and services to the market effectively.
• Create technical marketing collateral (data sheets, whitepapers, case studies) tailored to CTO/CIO/Procurement audiences.
  

Budget & Resource Management

• Oversee the marketing budget, ensuring effective allocation of resources.
• Ensure marketing investments deliver measurable value and ROI.
  
  

About You

Our ideal candidate will have proven experience in a senior marketing leadership role, preferably within a fast-paced, growth-oriented organisation. They will have a strong track record of developing and executing strategic marketing plans that effectively drive brand awareness, customer engagement, and commercial growth. You will be adept at leading cross-functional teams and managing complex stakeholder relationships, demonstrating excellent communication and collaboration skills. A deep understanding of digital marketing, brand strategy, content development, and performance analytics is essential. Additionally, you should have a history of thought leadership and be capable of positioning an organisation as a market leader within its industry.

The Benefits At APFN...

At AllPoints Fibre Networks, we're all about looking after you. We offer an extensive wellbeing package that goes beyond the EAP. Your benefits will include Bupa private medical insurance and dental cover, income protection insurance, group life insurance and a health plan to help with day to day expenses such as eye care... we will even pay for you to get a massage!

Everyone needs a break now and then, right? That's why we start all our employees off with a generous 30 days' annual leave allowance (pro rata), plus bank holidays. And if you ever need some extra time off due to illness or parental leave, we've got enhanced leave plans in place to support you through that.

Additionally we know how important it is to feel secure with your finances. That's why we have benefits dedicated to your financial wellbeing. You will be able to join our employer contributory pension and in addition to income protection insurance, group life insurance we offer cashback and voucher schemes to help cover living cost such as electricals and personal spending.

Our commitment to Diversity, Equity and Inclusion...

At AllPoints Fibre, Diversity Makes Us Stronger. We’re Building An Inclusive Workplace Where Everyone Feels Valued, Respected, And Empowered To Thrive. We’re Committed To

• Fair pay and equal opportunities for all
• Supporting underrepresented groups through our Women in Telecoms Network
• Investing in future talent with our apprenticeship scheme and mentorship programmes
• Ensuring every employee completes Equality, Diversity & Inclusion training
• Creating a culture where every voice is heard and everyone has the opportunity to grow
  
  

We welcome applicants from all backgrounds and experiences. If you’re excited about this role but don’t meet every single requirement, we still encourage you to apply — we’d love to hear from you.

About Us

At AllPoints Fibre Networks (APFN), we make access to the UK’s full fibre rollout seamless, scalable, and seriously stress-free. We're a customer-first, future-ready network wholesaler. Empowering our partners with a frictionless route to the largest full fibre footprint in the UK.

We’re a team that values curiosity, ambition, and a get-things-done attitude. We’re fast-paced but supportive. Serious about what we do but never take ourselves too seriously. Whether you’re collaborating across teams, solving complex challenges, or celebrating success. You’ll find an environment where you can flourish and make a real impact.

Next steps

If the role sounds like the right fit for you, we look forward to seeing your application! If shortlisted, our Talent Acquisition Team will be in touch to set up and initial conversation. Next stages will involve meeting with our hiring teams to discuss the role and your experience in more details.

If you require any reasonable adjustments to be made during your interview process, please tell us in your application or reach out for a discussion about how we can accommodate you in the selection process.