Growth Marketing Manager

About REO Digital

REO Group brings together three specialist digital brands: REO Digital, Arc Inclusion, and Skittle. Together, we deliver cutting-edge digital services across performance marketing, accessibility, conversion optimisation, user experience, and analytics.

We are now looking for a digitally savvy Growth Marketing Manager with strong B2B email marketing and social media experience to help us increase awareness, engagement, and lead generation across our channels. You will work closely with our internal team and designers to plan, execute, and optimise content and campaigns that reflect our brand values and connect with our target audiences.

If you are driven by data, enjoy uncovering the right audiences, and know how to deliver sharp, well-timed campaigns that avoid noise and overlap, all while executing email and social content that performs brilliantly, we would love to hear from you.

Key Responsibilities

Email and CRM Marketing

• Plan and execute targeted email campaigns using Active Campaign and Apollo, from concept through to reporting and optimisation
• Maintain and segment email lists and contact workflows, ensuring high levels of data hygiene
• Collaborate on lead generation and nurturing journeys that align with our sales process
• Ensure campaigns are tracked properly using tools such as GA4 and Pipedrive
  
  
  

Social Media

• Own and manage the social media presence across LinkedIn, Instagram, and other relevant platforms
• Create, schedule, and publish engaging, well-crafted content tailored to each brand, audience, and channel
• Monitor performance and adapt content and posting strategies accordingly
  
  
  

Content and Campaign Development

• Work with our designers, consultants, and leadership team to develop campaign ideas and content
• Translate internal expertise and case studies into client-facing content
• Support the development of marketing assets including blogs, infographics, videos, and event collateral
• Ensure all communications align with our tone of voice and brand guidelines
  
  
  

Performance and Reporting

• Track and report on campaign performance using data from ActiveCampaign, social platforms, Apollo, and GA4
• Continuously improve based on performance insights and team feedback
• Present results and learnings in a clear and actionable format
  
  
  

Required Experience

• Proven experience in B2B email marketing and social media, ideally within a digital agency or professional services environment
• Excellent copywriting skills with the ability to adapt tone and style to suit different platforms and audiences
• Strong working knowledge of platforms such as ActiveCampaign, LinkedIn, Instagram, and Apollo
• Familiarity with CRM tools such as Pipedrive, and campaign reporting tools such as Google Analytics 4 (GA4)
• Highly organised with strong attention to detail and time management skills
• Proactive, adaptable, and confident working across multiple brands in a fast-paced team
• Comfortable collaborating with multiple stakeholders including designers, strategists, and consultants
  
  
  

Desirable

• Experience with digital services such as CRO, UX, SEO, or analytics
• Familiarity with tools like Webflow, Figma, Canva, or Looker Studio
• An interest in inclusive marketing and accessibility is a plus
  
  
  

Why REO Digital?

• Join a fast-growing consultancy with a strong commitment to digital innovation and quality service.
• Work with a talented team that values learning, collaboration, and career growth.
• Opportunity to shape your marketing career and take on additional responsibilities as you grow within the company.
• Attractive base salary and benefits package
  
  
  

Benefits

• 30 days holiday + bank holidays
• 4.5 day working week
• Flexible hours
• Private healthcare
• Personal development budget
• Enhanced Pension
• Birthday gift
• Regular team socials and events
• Mobile phone contribution