Growth Marketer

About Tessl

Tessl is a Series A startup based in London, founded by Guy Podjarny who also founded dev-first security company Snyk.

At Tessl, we believe AI will fundamentally change the way software is developed, beyond short-term wins like code generation and bug fixing. As a result, we’re reimagining the software creation process to be truly “AI native,” enabling a whole host of ground-breaking improvements that we believe will transform our industry.

As an early member of our team, you’ll have the opportunity to shape the future of how software is created and maintained.

Overview Of Role

We will consider this role on a contractor or full time basis.

As the first Growth Marketer at Tessl, you’ll take charge of building and executing a marketing strategy tailored to engage developers and tech audiences. Your primary focus will be crafting and driving a go-to-market motion that resonates with the developer community and positions us as a trusted leader in the AI Native Development space.

You’ll be working with the Developer Relations team, leveraging your expertise in digital and technical marketing to maximize the assets that the team creates to drive awareness and engagement of Tessl content and activities via the website, podcast, social channels, developer forums, etc, to deliver measurable impact. This role demands a strategic thinker with a hands-on approach who can operate effectively in a fast-paced startup environment.

You’ll report directly to Simon Maple, Head of Developer Relations, and collaborate closely with our Developer Relations, AI Engineering, and design teams.

What We’re Looking For

We’re looking for a senior marketing professional who is passionate about creating and leveraging impactful GTM strategies to educate and engage developers and technical audiences.

Essential

• 5+ years of experience in growth marketing to developers, with a strong focus on GTM strategy development and execution.
• Experience marketing to developer communities, with knowledge of developer personas, developer tools, and developer ecosystems.
• Skilled in developing data-driven growth marketing strategies, using analytics tools to measure success, and optimizing programs to improve marketing performance. Ability to discern the best opportunities for paid campaigns vs. organic GTM methods and to determine the right KPIs to understand the success of strategies to build on and inform future programming.
• Experience optimizing technical social content and other means of organic outreach to increase overall awareness and engagement of our assets.
• Comfortable working independently, setting goals, and driving results in a startup and high-growth environment while proactively running experiments, identifying failures, and iterating on feedback.
  
  

Nice to have

• Hands-on SEO experience; email marketing experience for technical developer audiences.
• Background in hosting and promoting virtual and in-person events such as webinars, hackathons, or developer conferences.
• Previous experience in a startup or experience building marketing functions from scratch.
  
  

What You’ll Do

No two days will be the same! You’ll have a high level of autonomy and will be empowered to create and execute initiatives that drive success. Here’s a glimpse of what your role might involve:

• Develop and execute a comprehensive GTM strategy involving a paid and organic approach for our content, events, and product, focusing on maximizing growth and engagement in our developer community.
• Create recommendations for compelling content, such as blog posts, case studies, videos, and social media, to drive awareness and engagement based on SEO and past campaign data.
• Collaborate with the Developer Relations and Product teams to craft messaging and campaigns highlighting our unique value proposition.
• Build relationships with key developer communities, influencers, and thought leaders to amplify our reach.
• Explore and implement new marketing tools and techniques to improve our ways of working, refine strategies, and more easily reach and engage technical audiences.
  
  

Salary And Benefits

We offer a competitive salary commensurate with experience and skills. We also provide:

• Comprehensive health insurance that extends to partners and dependents.
• A hybrid work environment with an office near King’s Cross station. We encourage in-office collaboration on Monday, Tuesday, and Thursday.
• Regular team socials, including lunches, drinks, and more.
• A dog-friendly workplace.
  
  

Application Process

Here’s what you can expect during our interview process:

• Intro call with Petra, our People Lead
• A Zoom call with the hiring manager and our Head of Developer Relations, Simon
• A Zoom call with a Tessl leader in the Developer Relations team
• A take-home exercise to design a growth marketing strategy for an example piece of content.
• An on-site session to present and discuss your take-home exercise to a group of Tessl team members
• A 45-minute company fit interview with Guy, our founder and CEO.
  
  

We care deeply about the warm, inclusive environment we’re building at Tessl and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!

Learn how we think and work

• On Tessl, The AI Native Development Startup
• Announcing Our $125M Series A for AI Native Software Development
• On the Podcast: Intercom Co-Founder Des Traynor on AI Autonomy & what AI Native means