Global PR Director

Location: UK (100% remote with option to be hybrid)

Position Overview

We are on a quest to raise brand perception, market penetration, increase engagement and shift brand narrative for the company.

The Global PR Director role will help shape the stories we put out in the world and reposition us in the minds of customers and prospects, from our heritage of being a software licensing expert to being the global leader in end-to-end software and cloud solutions that we are today. This is a new role with the scope to grow and progress your career within a transforming organisation.

What you’ll be doing

• Develop, execute and report on our global external communication strategy – spanning customer facing PR/Media Relations, and all social media and owned channels (including our web properties)
• Be the core point of contact for a network of agencies and local PR initiatives to implement the global strategy in our major markets
• Oversee a PR editorial calendar, help craft the company narrative, identify newsjacking or thought leadership opportunities, leverage content/campaign initiatives, track competitors and industry events in the news
• Use your existing media relationships to secure business, tech and trade press interviews with senior and business leadership or work with agencies to do so
• Work with our social media team to improve SoftwareOne’s engagement and reach on owned channels by identifying and implementing new approaches
• Work with content marketing and case study teams to develop creative and newsworthy story angles and ideas to ensure an integrated owned/earned media strategy
• Engage with the investor, analyst and internal communications teams to ensure unified communications and consistent messaging across multiple audiences
• Write and review the distribution of all non-financial company press releases and partner announcements; manage distribution in non-financial channels
• Act as the point of contact for incoming non-financial press enquiries
• Manage media training for identified customer facing spokespeople
• Manage customer facing executive bios and image library for press use
• With the Global Leader, develop and maintain measurement strategies, track earned media, social and sentiment analysis and report back on progress achieved
• Develop messaging and briefing documents for executives and prepare them for interviews
• Create a regular round-up of social and media coverage to be shared with senior leadership
• Manage and update the corporate communications policy, collaborating with Investor Communications; maintain the partner PR policy
• Create and maintain a crisis communications plan

• What you have

  • 12+ years’ experience in an external communications/PR role, ideally in-house or as an Account Director level at a PR agency; a mix of agency and in-house experience is ideal
  • Degree in in Marketing / Communications / Journalism or equivalent experience
  • Ability to develop, deliver and measure a multi-country communications strategy for a global organisation that to date has done limited PR
  • Experience managing agencies and budgets
  • Experience identifying stories and PR opportunities
  • Experience assessing the suitability of a story
  • Experience securing press coverage and developing relationships with leading industry journalists
  • Ability to develop key relationships with stakeholders (CXO level) and influence senior executives
  • Project management and time management skills
  • Experience of forecasting and managing a budget
  • Experience of working with and presenting to stakeholders both internal and external
  • Ability to make decisions in a high-pressure, fast-moving environment
  • Experience preparing briefing notes for senior executives
  • Experience in the B2B tech industry with key media contacts

  Nice to have:

  • An understanding of how PR supports the marketing funnel
  • Experience of how communications plays a role in the wider marketing mix
  • Experience leading through a media/reputational crisis

SoftwareOne is redefining how organizations build, buy and manage everything in the cloud. By helping clients to migrate and modernize their workloads and applications – and in parallel, to navigate and optimize the resulting software and cloud changes – SoftwareOne unlocks the value of technology. The company’s 9,000+ employees are driven to deliver a portfolio of 7,500 software brands with sales and delivery capabilities in 60 ountries. Headquartered in Switzerland, SoftwareOne is listed on the SIX Swiss Exchange under the ticker symbol SWON