Global Paid Search Specialist – Adobe Enterprise

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe’s business solutions are purpose-built for Enterprise organisations to create unified customer experiences - supercharged by AI, real-time insights, and seamless content creation and management tools - so our customers can deliver true personalisation at scale. Business runs on Adobe.

The Opportunity:

From the moment you wake up in the morning until you go to bed at night consider the media you consume, the adverts you see, the apps you use, the websites you browse and almost all of the shopping you do online throughout the day. Chances are that every single one of those interactions, every single one of those experiences, was touched by an Adobe product.

As we expand our global Adobe Enterprise remit, we are looking for a hands-on, data-driven Paid Search Specialist to join our Digital Demand Marketing team. Ideal for those flourishing in fast-paced settings, passionate about performance marketing, and eager to achieve results through daily campaign management. The ideal candidate will demonstrate strong analytical skills, be methodical, and confidently handle reporting and data analysis to uncover insights and identify quick wins to drive strong performance.

What You’ll Do:

• Plan, implement, and optimise global Google Ads campaigns (both brand and non-brand) to support Adobe Enterprise objectives.
• Collaborate closely with the Global Paid Search Lead to align strategy, share insights, and ensure consistent execution across regions.
• Apply methodical thinking to analyse paid search data, identify trends, and implement detailed optimisations that improve campaign performance and maximise return on investment.
• Own the day-to-day management of Google accounts, including keyword research, ad copy testing, bid strategy, and budget pacing.
• Independently download and analyse campaign reports to identify actionable insights and quick wins, to improve paid search performance and drive measurable results.
• Partner with analysts to ensure accurate tracking and attribution.
• Partner with SEO team to ensure an aligned Paid and Organic Search Engine Marketing Strategy
• Ensure proactive flagging of issues and recommendations for optimisations to leadership
• Stay up to date with industry trends and platform updates to continuously improve campaign performance.
• Support global campaign rollouts and localisation efforts in collaboration with regional marketing teams.
  
  

What You’ll Need to Succeed:

• Proven B2B digital marketing experience, preferably in enterprise software, SaaS, or technology industries.
• Proven experience managing Google Ads at scale.
• Strong understanding of paid search fundamentals, including keyword strategy, match types, bidding models, and audience targeting.
• Technical operational proficiency in campaign setup, tracking implementation (e.g., UTM parameters, conversion tracking), and troubleshooting.
• Hands-on experience with campaign optimisation and performance reporting (Google Ad Editor is a requirement, Adobe Analytics experience ideal)
• Excellent communication and collaboration skills, with the ability to work cross-functionally in a global organisation.
• Analytical skills with a data-driven approach to campaign optimisation.
• Proactive, flexible, and hard-working approach to work.
• High level of accuracy and attention to detail.
• Well-organised, able to prioritise tasks and manage time effectively.
• Creative thinking and a passion for innovation and testing.
• Experience working in or with enterprise-level marketing teams is a plus.
  
  

Why Join Adobe?

• Be part of a high-growth B2B enterprise software company crafting the future of digital marketing.
• Work in a fast-paced, innovative, and collaborative marketing environment.
• Work on critical initiatives with high visibility and impact.
  
  

As our many awards will tell you, at Adobe you’ll be immersed in an exceptional work environment that is recognized around the world. You’ll be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog, https://blog.adobe.com/en/topics/adobe-life and explore the fantastic benefits we offer at Rewards.adobe.com.

Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.