Global Brand Activation Director

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

The Global Brand Activation Director leads a team responsible for concepting and delivering the creative elements for high-impact brand campaigns, events, and initiatives across BCG. Acting as strategic partners to Global Marketing & Communications and business service teams, the team ensures consistent, high-quality brand storytelling that strengthens BCG’s reputation and employer identity worldwide.

In this role, you combine strategic foresight with operational leadership, ensuring creative work drives measurable business outcomes. You bring clarity to complexity, foster collaboration across regions and functions, and build a culture of accountability, creativity, and continuous improvement. As a senior member of the Global Brand & Creative Strategy leadership team, you play a central role in shaping vision, priorities, and execution across the brand function.

This role reports into the Global Brand & Creative Strategy Senior Director.

Leadership & Strategy

• Define and drive the strategy for the Brand Activation team, setting objectives that align with broader brand, marketing and communications, and business goals.
• Serve as a senior partner for priority campaigns and initiatives, ensuring alignment with leadership priorities and maximum brand impact.
• Contribute to annual planning, budget oversight, and cross-team collaboration as part of the Global Brand & Creative Strategy leadership team.
  
  

Execution & Operations

• Lead end-to-end delivery of the digital and physical creative elements for multi-channel initiatives, from shaping briefs to ensuring on-time, high-quality execution.
• Translate complex ideas into clear, actionable strategies and scalable processes that improve efficiency and effectiveness.
• Establish and monitor performance metrics, applying insights to continuously improve impact and outcomes.
  
  

Stakeholder Engagement

• Build trusted relationships with senior stakeholders, anticipating needs and aligning strategy to business priorities.
• Act as a connector across Creative Strategy & Design, Brand Strategy, and Operations leadership to ensure coordinated, consistent brand delivery.
• Manage vendor and partner relationships, ensuring alignment with BCG standards and goals.
  
  

People & Culture

• Lead and inspire the Brand Activation team, fostering a culture of collaboration, innovation, and accountability.
• Mentor and develop talent, ensuring the team is equipped with the skills and resources to deliver at scale.
• Champion creativity and inclusion, ensuring diverse perspectives are represented in brand storytelling.
  
  

YOU’RE GOOD AT

You are a strategic leader who thrives in complexity, balancing creativity with operational discipline. You excel at turning ideas into strategies, guiding teams through ambiguity, and making decisions that create measurable business and brand impact. You are a trusted advisor to senior leaders, a strong communicator, and an inclusive people leader who builds high-performing teams.

What You'll Bring

• Bachelor’s degree in marketing, communications or a related field is preferred; Master's degree is a plus.
• Minimum of 12 years of experience in advertising, marketing, communications, or related field. Account management experience within a creative agency a plus.
• Proven experience leading creative, marketing, or brand activation teams, with responsibility for setting objectives, developing and managing workflows, and developing talent.
• Demonstrated ability to mentor, inspire, and foster a collaborative, high-performing team culture.
• Strong operational management skills, including resource planning, performance oversight, and budget accountability.
• Exceptional communicator and collaborator with a proven ability to build relationships, advise senior leaders, and drive alignment across functions and geographies.
• Proven experience leading 360 campaign creative initiatives across digital, print and experiential channels, ensuring timely delivery, brand consistency and creative excellence across all outputs.
• Ability to evaluate outcomes, apply insights, and continuously evolve best practices.
• Strategic thinker with strong problem-solving skills, adaptability, and a growth mindset.
• Proactive, organized, process oriented and accountable, with the ability to thrive in a fast-paced, highly collaborative environment.
• Curious and innovative, with a strong grasp of emerging trends in branding, storytelling, and creative production.
  
  

Who You'll Work With

You will lead the Brand Activation sub-team within the Global Brand & Creative Strategy team. In this role, you will work closely with the other sub-team leaders – including Creative Strategy & Design, Brand Strategy, and Operations. You will also work closely with other functions across the Global Marketing & Communications organization, as well as key business service teams.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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