General Sales Manager | Ormskirk

Position: General Sales Manager

Location: Ormskirk

Salary: £50k to £80k OTE

Type: 5 day working week (closed Sundays except in March & September)

The closing date for applications is 10 October, with interviews scheduled to take place during the week commencing 13 October.

Are you an experienced automotive general sales manager / sales manager with a passion for delivering results and inspiring high-performing teams? Chorley Group are an award winning, family-owned business in Lancashire, dedicated to our commitment to client service and strong community values, and we’re looking for a General Sales Manager to join the team at our newly developed site at Ormskirk.

You’ll lead a dedicated team of sales executives, driving performance, compliance, and outstanding client experience across both new and used vehicle sales. With featured brands including Hyundai, Peugeot and Vauxhall, and with a loyal client base, this is a great opportunity for development and growth in the dealership.

Why join us?

Benefits

You will benefit from centralised marketing and support from our online sales team to provide you with the best opportunity to maximise your position with uncapped commission earnings, car scheme, and a range of benefits including your birthday off, great team events and more:

• Family-run business with a strong local reputation
• Supportive and professional team culture
• Modern facilities and trusted vehicle franchises
• Career growth opportunities
  
  

Main Purpose Of The Role

To lead and manage the new and used car sales operations of the dealership, ensuring achievement of sales targets, maintenance of high client satisfaction standards, team development, and strict compliance with industry and FCA regulations.

Key Responsibilities

• Lead, coach and manage a team of new and used car sales executives
• Drive team and individual performance to meet and exceed agreed sales and profit targets
• Maintain stock control and oversee used vehicle appraisals and part-exchange processes
• Ensure consistent high levels of client satisfaction and positive client experiences
• Analyse and report on sales trends, conversion rates and team performance metrics
• Oversee accurate use of CRM and sales management systems
• Work closely with marketing to support vehicle promotions and campaigns
• Ensure all team members comply with FCA regulations, GDPR, and company policies
• Support recruitment, onboarding, and training of sales team members
• Collaborate with other departments to ensure a smooth client journey from enquiry to handover
  
  

Essential Experience & Skills

• Proven experience in a sales leadership role within the automotive industry (ideally both new and used vehicles)
• Strong leadership and team development skills
• Demonstrated ability to meet or exceed sales targets
• In-depth knowledge of FCA compliance and industry standards
• Excellent interpersonal and communication skills
• Competent with sales systems, CRM platforms, and reporting tools
• Full UK driving licence
  
  

Desirable Attributes

• Experience in a family-owned or independent dealership environment
• Understanding of local market trends in West Lancashire
• Track record of improving client satisfaction metrics
  
  

Personal Qualities

• Motivational and positive team leader
• Client-centric mindset
• Organised, proactive, and performance-driven
• Professional, honest and trustworthy