E-Marketing SEO Specialist - (Fixed Term Contract)

Your mission:

As part of the European E-Marketing Team you are responsible for ensuring that Epson`s websites and content are primed to rank high up in the organic search results & rank for key terms that support Epson ́s business objectives. Maximising website traffic across Epson websites and campaigns by implementing SEO strategies & best practices to improve page ranking.

Reporting into the Content Manger, you will be working with the IT department to optimise the infrastructure of the Epson websites so they can be easily crawled and indexed by search engines, and you are responsible for analysing and reviewing metrics for websites you are working on optimising

The position is based out of our Sales and Marketing Office in Watford, UK. and, as flexibility is key to a modern lifestyle this role also comes with three days WFH.

What will you do:

• Develop optimisation strategies that increase Epson ́s search engine results rankings across Europe
• Perform keyword research and competitive analysis to optimise existing content and uncover new opportunities considering the emerging AI requirements
• Work with other teams to implement recommendations for content development in coordination with SEO goals and to produce SEO- optimised content and assets
• Work with IT to provide technical SEO support and oversee crawling, indexing, XML sitemap generation and implementation, schema markup, etc.
• Conduct technical audits. This includes identifying and resolving broken links, web crawler issues, toxic backlinks, and more
• Assist with link-building campaigns
• Use web analytics data from several sources (Google Analytics, Adobe, etc.) to evaluate traffic building initiatives’ effectiveness and provide recommendations for improvements in content, user experience, and conversion
• Report on current performance and make recommendations for optimisation, including impressions, clicks, conversions, organic versus paid traffic, and channel performance. Track and report on these metrics
• Work with the Digital Performance Manager to use web analytics to create organic search performance reports that will inform content priorities for the Marketing team
• Review and analyse SEO performance data in order to make tactical recommendations to increase traffic growth and generate a positive impact
• Ensure new developments are tracked and monitored including the reporting of key indicators
• Manage and work with SEO agencies to deliver profitable SEO solutions

What we ask for:

• Good understanding and experience of SEO (either in-house or agency)
• Understanding of search engine algorithms and ranking methods
• Strong background with tools like Ahrefs, Screaming Frog, Google Analytics, Excel, SEMRush, MOZ, Google Search Console and Conductor
• Analytics know-how to evaluate campaign results and make strategic decisions for what keywords to attempt to rank for (and the content to accomplish this)
• Strong communication capabilities for acquiring backlinks from other high-quality websites, collaborating with the rest of the marketing team, converting data into insights to demonstrate how SEO efforts have contributed to business KPIs, and explaining to stakeholders the reasoning behind the efforts
• Reporting and presentation skills
• High attention to detail and the ability to work in a small team environment

We are keen to hear from you even if you don’t match all listed requirements, but you identify with our brand and passion for innovation.

What we offer:

Our heritage

We aspire to be an indispensable company, trusted throughout the world for our commitment to openness, customer satisfaction and sustainability. We respect individuality while promoting teamwork, and we are committed to delivering unique value through innovative and creative solutions.

Our commitment to the environment

We all have a role to play in building a better future. For Epson, being a sustainable company means being mindful of every aspect of our organisation – from the smallest lightbulb to the largest factory. It fuels our innovation, drives our growth, motivates our workforce and, ultimately, to contribute to society.

Our people

We believe a healthy culture, strong values, teamwork, and contribution from a diverse range of individuals will help us to strive for excellence.

Our brand

Ranked by Clarivate Analytics as a Top 100 Global Innovator brand for the last seven years running.