Director of Data & Analytics

Lead the Data & Analytics Strategy at Forge Holiday Group

At Forge Holiday Group, we don’t just do holidays, we create memories.

With market-leading brands like Sykes Holiday Cottages, Forest Holidays, and Bachcare in New Zealand, we’re 1,700+ strong and powered by four values: One Business, Keep it Simple, Grow & Learn, Sustainable Impact.

Why This Role Stands Out:

• Influence: Own the data strategy and shape the future of analytics across the group
• Leadership: Join a visionary tech leadership team that champions innovation
• Culture: People-first, values-driven, and committed to growth
• Impact: Freedom and resources to build a best-in-class data function

About the Role:

As Director of Data & Analytics, you’ll lead the group’s data strategy, reporting directly to the Chief Technology Officer. You’ll be the voice of data in the business, driving innovation, building a high-performing team, and leveraging insights to fuel growth.

You’ll Own:

• Data Strategy: Define and deliver a roadmap aligned with business goals
• Team Leadership: Build and inspire a large team of data scientists, analysts, and engineers
• Innovation: Champion AI, machine learning, and advanced analytics to unlock new opportunities
• Data Governance: Ensure accuracy, integrity, and compliance across all data assets
• Performance: Establish KPIs to measure impact and drive continuous improvement
• Collaboration: Partner with leaders across the organisation to embed data-driven decision-making

What You Need To Know:

• Salary: Circa £110K + bonus
• Team: Lead a diverse, talented data & analytics function
• Tech: Drive adoption of cutting-edge AI and ML tools
• Scope: Shape data strategy across multiple brands and regions
• Report To: Group CTO
• Location: Head Office – One City Place, Chester (Hybrid)

You’ll Bring:

• Proven experience in senior leadership/director-level roles within Data & Analytics
• Success in building and scaling high-performing teams (50+ people)
• Expertise in BI, data science, and analytics in fast-paced, scaling businesses
• Strategic mindset with strong commercial acumen
• Exceptional communication skills, able to influence at all levels
• Bonus: Experience in travel & hospitality and private equity-backed businesses

Forge Holiday Group Benefits:

• Annual Company-wide performance-based Bonus Scheme (Up to 30%)
• 33 days holiday (+ up to 5 extra days with long service)
• Birthday day off
• Two paid volunteering days per year
• Enhanced Maternity and Paternity Leave (24 weeks maternity, 3 weeks paternity at 100% pay)
• On-site gym & Chester HQ parking
• Hybrid working & flexible working policy
• Health cash plan, wellbeing discounts, and 24/7 mental health support
• Training & development pathways to support your career goals
• Exclusive discounts on holiday stays for you, family, and friends
• And more...

We’re all about diversity, inclusion, and bringing your authentic self to work. Need adjustments for the recruitment process? Just ask.

Ready to lead with purpose and shape the future of data at Forge Holiday Group? Apply now or share with someone exceptional.