Digital Marketing Officer

Do you enjoy creating effective digital campaigns that truly make a difference?

We’re looking for a skilled Digital Marketing Officer to help us reach more people and drive meaningful engagement through paid media channels.

As Digital Marketing Officer, you’ll manage and deliver paid advertising campaigns that support the Motor Neurone Disease (MND) Association’s strategy, promises and mission. You will work closely with our Digital Engagement Manager and agency partners to plan and optimise campaigns across social media, search, and other digital platforms. Your focus will be to grow our online presence, support fundraising and engagement, and ensure all paid activity aligns with our strategic objectives.

Key Responsibilities:

• Plan and deliver digital campaigns across paid social, search and display channels
• Work closely with our digital marketing agency to brief, monitor and review campaigns
• Collaborate with internal teams including fundraising, campaigning and national care to identify campaign opportunities and support their objectives
• Monitor and manage digital budgets, ensuring spend is efficient and in line with targets
• Analyse campaign performance and provide clear, actionable reporting
• Support the creation of compelling ad content with internal and external creatives
• Align paid and organic social media strategies with the Social Media Officer
• Ensure consistency in tone, branding and messaging across all paid media activity
• Keep up to date with digital trends and propose new ideas for growth
• Contribute to the wider digital marketing strategy, ensuring integration of paid media

About You:

• Experienced in planning, delivering paid digital advertising campaigns
• Strong understanding of digital advertising principles
• Confident using digital platforms like Google Ads Manager and Meta Ads Manager
• Able to manage budgets effectively and ensure a strong return on investment
• Experience working with digital marketing agencies or external partners to deliver successful campaigns
• Skilled in interpreting performance data and presenting insights clearly
• Detail-focused when reviewing campaign content and data
• Well-organised, able to manage multiple projects at once
• Strong communicator and team collaborator

About Us:

Our vision is a world free from MND. Our mission is to improve care and support for people with MND, their families and carers. We fund and promote research that leads to new understanding and treatments and brings us closer to a cure for MND. The Association also campaigns and raises awareness so the needs of people with MND, and everyone who cares for them, are recognised, and addressed by wider society.

What We Offer:

• 28 days holiday, increasing to 33 days after 5 years, plus Bank Holidays.
• Access to UK Healthcare, including dental, eyecare, health screenings, and therapies.
• 24/7 GP access via phone and video.
• Life assurance and confidential counselling helplines.
• Salary sacrifice schemes (Cycle to Work, Buy/Sell Annual Leave).
• Access to Benefit Hub for discounts on everyday shopping.
• Enhanced pension scheme.
• Opportunities for training and personal development.
• Hybrid working.

The full job description is available in the candidate pack.

We are committed to equality, diversity, and inclusivity. We work to remove barriers for everyone affected by MND, employees, volunteers, and stakeholders.

As part of the Disability Confident Scheme, we guarantee interviews for disabled applicants who meet the role's requirements.

Hybrid Working and Flexibility: This role offers hybrid working, with the expectation to attend the office 1 day per week. We are open to part-time applications or job shares – please indicate your preferred working arrangement in your application.

How to apply:

Please submit a CV and supporting statement. Your supporting statement should be no longer than one side of A4 and demonstrate how you meet the following areas of the role.

• Experience planning, delivering and optimising paid digital advertising campaigns, including your understanding of key principles and platforms such as Google Ads Manager and Meta Ads Manager.
• Experience working with digital marketing agencies or external partners to deliver effective campaigns.
• Ability to manage digital advertising budgets, communicate clearly, and collaborate successfully with colleagues and stakeholders.

Important Information:

• We may close applications early if we receive a high volume, so early submissions are encouraged.
• If you require sponsorship for this role, please clearly indicate this in your application.
• Depending on the role, a DBS check may be required.
• If you need reasonable adjustments during the application or interview process, please contact us for support.
• We are happy to consider alternative application formats for those who find the online form challenging.

This is a fantastic opportunity for a Digital Marketing Officer looking to apply their skills in a rewarding, values-led environment. You’ll be part of a supportive and forward-thinking Digital team based in Northampton.

If this sounds like the right next step for you, we’d love to hear from you.