Digital Marketing Manager

Contract: Full-time, permanent role

Salary: £30,000-£34,000 (Depending on experience)

Reports to: Senior Digital Marketing Manager

Directorate:  Communications 

Are you a strategic digital marketer with a passion for North East England?

Are you passionate about driving web traffic, increasing bookings, generating leads and growing commercial income through digital channels? We’re looking for a results-focused Digital Marketing Manager who thrives on using AI, data, technology and strategic partnerships to deliver measurable impact.

In this role, you’ll lead high-impact digital campaigns and play a key part in shaping the future of the visitor economy across Newcastle and North East England. If you’re ready to help promote our region to the world through innovative and data-driven digital marketing, we want to hear from you.

Job role and purpose

The Digital Marketing Manager will support the delivery of digital innovations and enhancements, including new tools, features, integrations and user experience improvements working closely with agencies, developers and internal teams.  

They will coordinate digital advertising and affiliate income activity, lead on web performance reporting, and support the use of data to drive engagement and results across our portfolio of visitor-facing, B2B and investment platforms. They will also oversee the management of bookable products and experiences across NGI’s consumer websites, creating and delivering strategies to drive bookings, improving conversion rates and increasing revenue.  

This role requires an innovative thinker with hands-on experience in coordinating website development, delivering campaigns, coordinating web performance reporting, and tailoring content to diverse audiences from leisure visitors to international travellers and B2B stakeholders. 

Job Requirements

• 3+ years' experience in a digital marketing role.
• Proven experience managing and improving websites, ideally across a portfolio or multi-site environment.
• Strong technical understanding of CMS platforms, user journeys, SEO, and performance reporting.
• Demonstrable experience of managing digital projects with developers or tech partners, from scoping through to launch.
• A track record of delivering commercial digital activity and generating revenue through advertising or affiliate partnerships.
• Familiarity with AI tools or technologies and their application within digital content and marketing.
• Strong writing and editing skills, attention to detail, and the ability to present complex information clearly.
• Knowledge of GDPR, website accessibility standards (e.g. WCAG), and other relevant digital compliance legislation.
• A proactive, solution-focused mindset and the ability to work independently and as part of a team.
• Experience tailoring content and campaigns to audiences

How to apply

To apply for this position, you can download the full job description and person specification, application form, and equal opportunities monitoring form from our website.

Completed applications and equal opportunities monitoring form should be emailed to [email protected].

Please note we do not accept CVs.

Deadline: Friday 29 August, 5pm

Application Form

Equal Opportunities Monitoring Form