Digital Marketing Manager

More details

Digital Marketing Manager

Location: Hybrid – Tuesdays and Wednesdays in the office (Bournemouth)

Working hours: 37.5 hours per week

Job Overview

The Digital Marketing Manager is responsible for developing and executing digital marketing strategies to drive brand awareness, business growth, and customer engagement. This role requires expertise across multiple digital channels, campaign planning, and performance optimisation. The ideal candidate will have strong analytical skills, experience with marketing automation and CRM platforms, and a strategic mindset to align marketing initiatives with business goals.

Responsibilities will include:

Digital and Channel Strategy:

• Develop and execute digital marketing strategies across the digital marketing mix, including web, email, social media, and paid channels.
• Ensure consistency and alignment of digital channels with marketing objectives.
• Monitor trends and implement innovative strategies to enhance engagement and conversions.
  
  
  

Campaign Strategy and Planning:

• Lead on strategy, planning and execution of multi-channel marketing campaigns.
• Oversee all marketing campaigns targeting key audiences in line with customer journeys and sales cycles.
• Coordinate campaign timelines and KPIs to ensure successful execution.
• Align to the content and event strategy, market research and product marketing to ensure strong messaging and positioning across campaigns and digital channels.
  
  
  

Lead and Demand Generation:

• Develop and implement demand and lead generation strategies to attract and nurture potential customers.
• Leverage strategic messaging, positioning, and targeted marketing to generate high-quality leads aligned with brand and business goals.
• Optimise conversion funnels to improve lead acquisition and retention.
  
  
  

Marketing Automation:

• Use marketing automation tools to enhance customer engagement and retention.
• Develop automated workflows for lead nurturing, segmentation, and personalised marketing.
  
  
  

Website Strategy and User Experience:

• Lead website strategy, development, and enhancements to improve user experience, and conversion rates in collaboration with the content team.
• Monitor and analyse website performance, leveraging data to optimise user journeys, conversion points, and funnels.
• Oversee external developers and technical enhancements.
• Ensure compliance with legal, accessibility and data privacy standards.
• Optimise speed, functionality, and mobile responsiveness for a seamless experience.
  
  
  

SEO and Performance Optimisation:

• Implement SEO best practices for technical and content optimisation.
• Analyse website metrics, search rankings, and traffic trends to refine strategies.
• Collaborate with the content team to develop and optimise SEO-driven content.
• Conduct A/B testing and performance analysis to improve campaigns.
  
  
  

Analytics, Reporting, and Insights:

• Analyse and interpret digital marketing channel and campaign reports to deliver actionable insights and drive performance improvements.
• Measure key metrics such as ROI and KPIs to refine strategies and improve results.