Digital Marketing Executive

We have a new opportunity to join us at the Tote as Digital Marketing Executive working within our performance marketing team.

As Digital Marketing Executive you will play a key role in supporting our digital marketing strategy with a focus on affiliate marketing. Our affiliate programme forms a key part of the Tote Acquisition mix, contributing significantly to the commercial success of our B2C business.

We are looking for a self-starter with a basic knowledge and understanding of digital marketing and is passionate to pursue a career within this area. Within the role you will work collaboratively to coordinate the delivery of campaigns ensuring they run smoothly, within SLA and the best possible results are achieved.

Who we are:

The UK Tote Group is the proud owner and steward of the Tote, the UK’s leading pool betting operator since 1928. We’re passionate about all things racing, we love the sport and it’s in our DNA. You will find us online and across many racecourses in the UK and Ireland. We want the Tote to be at the heart of horseracing to help ensure a sustainable and successful future for the sport. We are using the best-in-class technology, digital innovation, and customer engagement, to develop the Tote to reach new audiences with innovative products.

Our headquarters in Wigan is the main hub for our team of over 200 innovative and ambitious experts dedicated to delivering our vision of providing the best betting experience for racing fans. The role will be 37.5 hours per week with core business hours Monday to Friday 9am-5pm however, we are looking for someone who can work flexibility covering weekends when required. The role will be based from our Wigan Office with approx. 2/3 days per week onsite. A full induction, on the job training and development plan will be put in place for anyone who joins the team.

What you’ll be doing:

• Manage the acquisition briefing process working with Design and Content teams to deliver marketing assets in line with the Sports and Promotions schedule
• Support with media plans ensuring they are aligned to campaign objectives and delivered ahead of key campaigns providing best possible coverage before being executed
• Manage affiliate communications including product, pools and promotional updates
• Manage the payments and auditing process for our affiliate campaigns
• Work closely with compliance to ensure all marketing assets and terms are signed off for campaigns and the correct ASA and CAP guidelines process is followed
• Carry out regular competitor analysis whilst also keeping abreast of any industry trends and insights, presenting findings back to the Marketing team
• Attend industry events and access online material keeping up to date on any relevant news and developments from Advertising & Compliance to new products and initiatives
  
  

What we are looking for:

• Ability to demonstrate a basic knowledge and understanding of digital marketing
• Ability to demonstrate a passion for marketing and to pursue a career in digital marketing
• An enthusiastic and can-do attitude who is always striving for success and is committed to achieving and driving results
• A team player with excellent people skills and the ability to build strong working relationships
• Proficient with Microsoft Suite including strong Excel skills
• An awareness of the principles of effective marketing campaigns is advantageous
• A passion for Sports/Horse Racing is advantageous
  
  

Our perks and benefits:

Our colleagues are the heart of everything we do and play a vital role in our success. We like to recognise all their hard work with our rewards and benefits package in addition to your basic salary. Our benefits cover everything from saving for the future, health & wellbeing and training, personal development & recognition. This includes;

• Discretionary Bonus scheme
• Company Shares Option Plan
• Contributory pension scheme
• Life insurance (4 x basic salary)
• Simply Health Cash Plan
• Holiday entitlement (33 days inclusive of bank holidays)
• Apprenticeships, study support and opportunities for progression and development
• Confidential 24/7 365 employee assistance helpline
• Agile and collaborative office environment with free parking, fruit, biscuits, and drinks
• Regular social events, charity events and volunteering opportunities