Digital Marketing and CRM Specialist

Join us, be part of more.

We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels, whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it. 

 

About your team:

You’ll be working centrally within our mission control room, aka Centrica’s group functions. From Finance and Data Science, to our Wellbeing and People teams - this is the engine of our energy system, where our various Centres of Excellence power up each of our brilliant businesses, ensuring they have all the support, technologies, and capabilities they need to get our customers to Net Zero by 2050.

We have a great opportunity for a Digital Marketing and CRM Specialist . This role is responsible for overseeing marketing analytics and optimising digital and CRM strategies. The incumbent will analyse sales and marketing data to provide actionable insights and recommendations for enhancing future initiatives. Additionally, they will offer continuous support in maintaining the Salesforce platform, website, and paid media campaigns. The position requires a strong understanding of digital marketing strategies and CRM systems to drive customer engagement, and improve lead generation and sales conversion for Centrica Business Solutions across Europe.

The Role:

• Regularly review digital marketing performance against KPI’s, then bring those insights to life for the field marketing teams. Automating where possible.
• Perform “deep dives” for any identified areas of concern, interest, or opportunity, proactively proposing solutions and provide recommendations on how performance and strategy could be improved.
• Respond to requests from sales, marketing and leadership for new Salesforce reports to help visualise key performance indicators, and troubleshoot issues as required.
• Support the CRM Lead on the operation and maintenance of our Salesforce instance, ensuring the platform meets business needs; data privacy and compliance requirements are met; and supporting with the deployment of new functionality as required.
• Work with both the Website and Salesforce developers to get tickets completed.
• Monitor and support SEO and PPC campaign performance, optimising as required to drive traffic and generate leads.
• Conduct keyword research to identify opportunities for enhanced visibility and ranking.
• Stay updated with the latest digital marketing trends and best practices in PPC and SEO to ensure optimal performance.
• Monitor competitors' digital marketing activities and adapt strategies accordingly.
  
  

The Person requirements:

• Previous years experience in digital marketing and CRM management, with a focus on Salesforce, GA4, paid media and SEO
• Experience Salesforce Sales Cloud essential – specifically around developing new reports and dashboards, including Analytics
• Experience of Pardot preferred
• B2B industry experience preferred
  
  

Why should you apply?  

 

We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit the link below to discover why we’re a great place to work and what being part of more means for you. 

 

https://www.morethanacareer.energy/centrica

 

If you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.

Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.