Digital Insight Analyst

Base Location: Reading, Perth, Cardiff

Salary: £38,966 - £45,905 + a range of benefits to support your finances, wellbeing and family.

Working Pattern: Fixed Term Contract OR Secondment | Full Time | Flexible First options available

The role

As a Digital Insight Analyst, you will play a key role in shaping how we understand and improve the customer experience across digital and non-digital channels. Working closely with colleagues in Product, Design, Marketing, Sales, and Customer Operations, you will deliver insights that directly inform improvements to customer journeys, digital adoption, and overall satisfaction.

You will

This role is focused on hands-on analytics, reporting, and insight delivery—turning data into clear actions that help improve the experience for our business customers. You will support the development of Voice of the Customer (VoC) capabilities, help run web tagging, heatmap analytics and A/B testing tools, and provide recommendations that contribute to operational efficiency and better customer engagement.

• Gather and interpret data from multiple sources (web analytics, heatmaps, surveys, VoC, interaction analytics, operational metrics).
• Conduct structured analysis of customer behaviour & attitudes and identify key opportunities for improvement.
• Translate findings into clear reports and dashboards, highlighting pain points and improvement opportunities.
• Communicate insights in clear, simple language tailored to non-technical audiences.
• Track the impact of digital and service improvements through KPIs
  
  

You have

• Strong experience in customer, digital, or operational analytics
• Proficiency in web analytics tools (e.g. GA4), dashboards (e.g. LookerStudio, Power BI, Tableau), and A/B testing/optimisation and heatmapping platforms.
• Ability to interpret data and present actionable recommendations clearly.
• Exposure to customer journeys, CX best practices in B2B environment, VoC programmes, sentiment analysis, or customer research methods.
• (desirable) Knowledge of programming (e.g. SQL, Python, R) for deeper analysis.
  
  

About SSE

SSE has a bold ambition – to be a leading energy company in a net zero world. We're investing around £10 million a day in homegrown energy to help power a cleaner, more secure future. Our investment will see us build the world's largest offshore wind farm and transform the grid to deliver greener electricity to millions.

SSE Energy Solutions support UK organisations by delivering energy and low-carbon energy solutions. These include EV hubs, solar systems, smart technologies, and heating and cooling networks. We power the net zero transition by helping customers cut carbon and costs, and by building and investing in flexible energy infrastructure.

Flexible Benefits To Fit Your Life

Enjoy discounts on private healthcare and gym memberships. Wellbeing benefits like a free online GP and 24/7 counselling service. Interest-free loans on tech and transport season tickets, or a new bike with our Cycle to Work scheme. As well as generous family entitlements such as maternity and adoption pay, and paternity leave.

Work with an equal opportunity employer

SSE will make any reasonable adjustments you need to ensure that your application and experience with us is positive. Please contact [email protected] to discuss how we can support you.

We're dedicated to fostering an open and inclusive workplace where people from all backgrounds can thrive. We create equal opportunities for everyone to succeed and especially welcome applications from those who may not be well represented in our workforce or industry.

Ready to apply?

Start your online application using the Apply Now box on this page. We only accept applications made online. We'll be in touch after the closing date to let you know if we'll be taking your application further. If you're offered a role with SSE, you'll need to complete a criminality check and a credit check before you start work.