Demand Generation Specialist - UK

Role{{:}} Demand Generation Specialist (UK

)FLSA{{:}} Full Time | Exempt | Salari

edLocation{{:}} Remote | United Kingdom (

UK)Reports to{{:}} Vice President of Marke

tingTrustwell is looking for ambitious, energetic problem-solvers who enjoy a fast-paced team environment filled with challenges and career growth opportunities in a rapidly growing tech firm. Trustwell is on a mission to change the food industry. Combining FoodLogiQ's supply chain management software with Genesis' nutritional analysis and label development solution, the Trustwell Connect platform creates the food industry's only full-scale solution connecting product development and regulatory-compliant labeling with supplier compliance, enhanced traceability, and automated recall management. From food and supplement manufacturers to retail grocers and restaurant chains, more than 2,500 food companies around the world use Trustwell software as their trusted source for compliance and quality solutions in the food industry. For more information, visit www.trustwell.

com.At Trustwell, our recipe for success is YOU. You'll play a key role in driving significant progress in food safety and compliance. Our aim is not just to meet industry standards but to set them. We promote an open and dynamic work environment that prioritizes transparency and continuous improvement. Every team member is trusted and empowered to deliver outstanding results that both inform and protect customers. We work diligently alongside our customers to advance the food industry, forming meaningful connections and supporting each other along the way. We celebrate opportunities for growth, take on new challenges, and accomplish remarkable things together, all in service of oth

ers.Scope of Position{

{:}} Trustwell's Demand Generation Specialist will be responsible for developing and driving successful demand generation and digital marketing programs. This role will define and execute campaigns across various channels and will play a pivotal role in the growth of Trustwell by creating, optimizing, and managing marketing campaigns that attract new qualified leads and convert them. You will be directly responsible for meeting acquisition goals by designing, executing, measuring, and optimizing multi-channel marketing prog

rams.You'll work closely with the sales team to improve upon current initiatives and identify new opportunities to build a scalable demand engine built upon awareness, demand, pipeline, and bookings. You will have proven success executing campaigns in B2B and/or SaaS, including but not limited to{{:}} email marketing, content marketing, paid media, social media, web, SEO, marketing autom

ation.Essential Duties & Responsibilities including but not limited t

• o{{:}}Build lead generation programs using multiple channels including email marketing, content marketing, paid media, social media, web, SEO, SEM, and marketing automation including but not limited to LinkedIn, Google, and 6Sense — converting site traffic through calls-to-action, landing pages, lead generation content and remarketing, specifically in the EMEA m
• arket. Partner with sales teams to align campaigns with EMEA pipeline targets, focusing on moving prospects through the funnel from awareness to pu
• rchase.Forecast, track and report on marketing campaign performance including funnel conversion metrics on campaign performance, pipeline influence, and ROI, making recommendations to improve conversion
• rates.Partner with internal and external creative and copywriting resources to design and develop content that drives engagement/
• action.Ensure timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and pr
• ocessesWork with sales to develop messaging, positioning and outreach tactics that engage pro
• spects.Develop account-based marketing programs for large scale accounts in effort to accelerate enterprise sales cycle and pipeline
• growth.Maintain knowledge of Trustwell's products. solutions, customer applications, competitive product differences as well as underlying techno
• logies.Develop and manage multi-channel demand generation programmes, including email marketing, digital advertising, content syndication, webinars, and industry
• events.Build and maintain automated workflows for lead nurturing, scoring, and sales fol
• low-up.Collaborate with content and product marketing to produce high-value assets relevant to UK and EU buyers, including case studies, thought leadership content, and we
• binars.Manage relationships with UK and European agencies, media partners, and event orga
• nisers.Ensure campaigns are aligned with local market nuances, industry trends, and regulatory c
• ontext.Other duties as assigned and/or req
  
  

uired. Required Skills/Abilitie

• s{{:}} Results-oriented with a strong focus on achieving revenue, conversion, sales, and other marketi
• ng goalsAbility to use metrics to manage programs and measure
• successProficiency with content creation, email marketing, and lead n
• urturingExperience partnering with SDRs and sales teams to coordinate, communicate, and deliver marketing p
• rograms.Proficient in marketing automation tools (HubSpot, Marketo, or similar) and CRM systems (Salesforce pre
• ferred).Strong analytical skills with the ability to translate performance data into actionable i
• nsights.Exceptional communication skills, with the ability to adapt messaging for UK and EMEA au
• diences.Comfortable working cross-functionally with sales to align marketing activities with revenue t
  
  

argets. Education/Experien

• ce{{:}} Bachelor's degree in business, management, marketing, or similar; r
• equired. 3+ years of highly analytical experience in B2B acquisition, growth, or demand generation Marketing, re
• quired. Proven experience in a B2B demand generation or digital marketing role, with a track record of contributing to pipeline build and closed-won
• revenue.Hands-on expertise with LinkedIn Ads, Google Ads, and account-based marketing platforms such as 6sense; highly pre
  
  

ferred. Total Rewards Pack

• age{{:}} Full healthcare benefits, including medical an
• d dental. Supplemental benefits, including 401k
• /Pension. Annual Holiday Entitlement (PTO)
• + HolidaysExcellent culture, growth opportunities, plus muc
• h more... The base salary is up to £60,000; based on skills, qualifications, and experience. This role is eligible for company bonus u
  
  

p to 10%. What to expect - the Hiring

• Process! Interview with Human
• ResourcesInterview with Hiri
• ng ManagerPeer Panel
• InterviewOffer of Employment (Background Screening/Re
  
  

ferences) Hiring Eligibility{{:}} This is a fully remote position; however, it is only open to candidates based in the United Kingdom. Eligibility to work remotely is subject to company policy and applicable UK employment laws. Applicants must have the legal right to work in the UK without the need for employer sponsorship. Please note that certain benefits, taxation, or terms of employment may vary depending on your location wit

hin the UK.Trustwell is an equal employment opportunity employer committed to hiring and retaining a diverse workforce. Applicants receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, religion, or other legally protected class. If you need accommodation for any part of the employment process due to a medical condition, or any disability, please contact a member of our human reso

urces team.Acceptable Background and References Required; Upon any conditional offers made by

Trustwell.Equal Opportunity Employer/ DFWP/ Affirmative Action