Dealer / Business Development Manager

Barclay Meade


Date: 4 weeks ago
City: West Bromwich
Contract type: Full time
Barclay Meade are now seeking a Dealer / Business Development Manager to work with a client in the Materials Handling Industry

This role is responsible for driving new business development by building, maintaining, and expanding relationships with current and prospective dealer partners across the UK & Ireland.

The role focuses on achieving profitable growth through a combination of opportunity identification and relationship-building activities. The successful candidate will represent the full range of products and services, ensuring that partners are fully supported to drive sales and market penetration.

Key Responsibilities

  • Identify, recruit, and on-board new dealers to expand market reach, establishing strong professional relationships with key contacts within assigned dealer accounts.
  • Track and analyse dealer sales performance, offering insights and recommendations to boost productivity and revenue.
  • Provide dealers with comprehensive training and ongoing support on all products, including features and specifications.
  • Collaborate with the marketing team to develop promotional materials and sales tools to aid dealers in their selling efforts.
  • Develop and execute effective sales strategies that align with the overall business goals.
  • Coordinate the involvement of various internal teams, such as support, service, and management, to meet the performance goals and expectations of dealer partners.
  • Regularly assess and address the evolving needs of dealers, ensuring their long-term success.
  • Work closely with dealer sales teams to drive sales to end-users, including key accounts.
  • Maintain clear, consistent communication with both internal teams and external partners, ensuring adherence to dealer agreements and promoting company policies and strategies.
  • Lead formal monthly review meetings with each dealer to evaluate:
  • Sales and performance of machines and spare parts
  • Actual sales versus forecasts and targets
  • Resolution of technical issues
  • Support of marketing initiatives as needed

Required Skills & Experience

  • High-performing individual with an entrepreneurial mindset.
  • Proven ability to build and sustain strong relationships with independent dealers.
  • Successful track record in managing and growing sales networks.
  • Strong sales and technical expertise in forklifts or related equipment.
  • Deep understanding of the value segment within the forklift or similar industries.
  • Extensive experience in the material handling industry across all business streams.
  • Skilled in developing and executing strategies, plans, and budgets aligned with business objectives.
  • Exceptional communication skills, with the ability to engage effectively at all levels.
  • Experience with capital equipment and financing solutions preferred.
  • Strong commercial acumen with a solid understanding of business drivers such as finance, residual value, and maintenance.

This is a great opportunity to join a brand supported by a wider group structure able to offer a robust and cost-effective solution, together with the financing and global structure of larger organisations. They have ambitious plans and are going on a journey wherein this role can offer good progression opportunities as they meet strategic goals.

For further information, please apply now.

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