CRM & Lifecycle Marketing Manager

About Resi

Resi is the UK’s number one home extension company transforming how homeowners design, plan and build. With over 10,000 projects nationwide and a 95% planning approval rate, we make architecture accessible and transparent through a digital platform that brings design, planning and build support together.

Home renovation is a major life decision involving long, complex journeys and significant investment. We guide homeowners from their first search for inspiration through to finished build and referral.

Through content marketing, paid marketing and partnerships with leading property portals, we reach homeowners at the very start of their journey, giving us a large, high-intent audience and one of the biggest homeowner databases in the UK.

The Role

We’re looking for a CRM & Lifecycle Marketing Manager to nurture homeowners through this long and considered journey. You’ll own HubSpot, designing smarter audience journeys that build trust, improve conversion and turn customers into advocates.

With tens of thousands of homeowners entering our funnel each year from property portals and organic channels, there’s huge scope to segment, personalise and re-engage people at every stage.

You’ll work with our content and service delivery teams to connect data insights with creative execution. Hands-on with data, you’ll analyse performance, identify opportunities and use automation to drive engagement and conversion.

As we launch new product offerings and expand into new geographies, you’ll evolve lifecycle journeys and communications to meet different customer needs and contexts.

Key Responsibilities

Lifecycle and Nurture

• Audit and improve nurture flows including post-registration, reactivation and referral journeys
• Build automations to engage renovators pre-purchase and homeowners early in their journey
• Re-engage dormant leads through targeted campaigns and sales promotions
• Increase referrals and reviews through tailored post-project journeys
• Design and optimise lifecycle journeys aligned to our tiered product framework
  
  

Segmentation and Personalisation

• Define and manage segments by geography, service type and funnel stage
• Use data insights to shape personalised messaging and dynamic content
• Apply a test and learn approach to optimise engagement and conversion
  
  

CRM Ownership and Data Analysis

• Get the most from HubSpot to drive segmentation, automation and reporting
• Maintain accurate data through regular cleansing and quality checks
• Ensure reliable tracking across integrations for full funnel visibility
• Build clear reports to monitor funnel performance, engagement and ROI, linking CRM performance to revenue and lifetime value growth
• Use test and learn analysis to refine automations and journeys
• Extend analysis beyond CRM to include acquisition, attribution and ROI insights, giving a full view of marketing performance.
• Turn insights into actionable recommendations for the wider marketing team
  
  

Collaboration and Integration

• Work with paid, content and product teams to ensure consistent messaging
• Feed CRM insights into the wider research hub and audience frameworks
• Support new product launches and market expansions with tailored lifecycle communications
• Work closely with our Sales team to implement CRM triggers, scripts, and automations
• Develop and manage CRM workflows as part of our referral partner communications
  
  

What We’re Looking For

• Solid experience managing CRM campaigns end to end, typically gained over 3–5 years in a hands-on marketing role
• Strong analytical skills with experience using CRM and marketing data to drive performance
• Deep understanding of HubSpot, automation workflows and segmentation logic
• Broad marketing knowledge with the ability to connect lifecycle strategy to content and performance activity
• Experience managing long-lead or high-consideration journeys, ideally in property, finance or other service categories
• Excellent communication instincts with an ability to balance clarity, empathy and persuasion
  
  

Why Join Resi?

Resi are a team of ~70 people based in the heart of Oval, South London. We have a hybrid work set up where we operate three days in the office (Monday, Tuesday and Thursday) and two days from home (Wednesday and Friday).

At Resi, you will have the opportunity to work differently, take control of, and really accelerate your career. Our success is all down to our wonderful people and their talent, and that’s why we treat our employees with the same respect and care as our customers. We pride ourselves in not just aiming to be the best in the industry, but also the best place to work - our collaborative, transparent and diverse culture, with a heavy focus on personal development, means that we don’t just grow homes, we grow people too. We have an ideas-led innovation culture and we really care about creating a diverse and inclusive team - so we welcome people from all backgrounds with different perspectives, ideas and experiences to work with us. Because, at Resi, everyone has a voice, and we each know our part in shifting the needle.

We offer our employees…

• Hybrid working
• On the job mentoring, coaching and learning & development
• Private health & dental insurance via Bupa
• Access to mental health support, therapy and coaching via Plumm
• 33 days holiday (including bank holidays) within your first year, increasing to 34 with an additional day of Birthday Leave after a year of employment
• Equipment and softwares that enable you to do your best work
• Gym membership discounts
• The opportunity to learn from a range of industry experts you typically wouldn’t work with in a regular architecture practice
• Enhanced parental leave
• Regular company-wide socials organised by the Resi social committee, and paid for by Resi
• Office and wider Workspace perks including snacks, fresh fruit and refreshments
• The chance to make a real impact on an ever-changing industry
• The opportunity to work in a team of super friendly, talented and passionate people! You can check out our team here - https://resi.co.uk/about