CRM Analytics Manager

About Us

Healthy animals and happy owners – that’s the goal.

We are IVC Evidensia, and we are on a mission to build the world’s best veterinary group. Investing in people, premises and processes, we deliver outstanding care in around 2,500 locations globally.

About The Role

As CRM Analytics Manager, you’ll be central to improving CRM effectiveness by creating robust measurement frameworks, insightful analysis, and actionable recommendations. You’ll help us understand customer interactions across digital touchpoints and identify opportunities to enhance performance, retention, and lifetime value.

What You’ll Bring

• 2+ years’ experience with CRM or marketing automation platforms (e.g. Emarsys, Braze, SFMC)
• Advanced Power BI skills (DAX, time intelligence, complex data models, scheduling, etc.)
• Strong analytical mindset with the ability to source, process, and present data-driven insights
• Proficiency in SQL across platforms and ideally Google BigQuery
• Experience in AB testing, including design, measurement, and statistical analysis
• Expertise in customer lifetime analysis, segmentation, loyalty, and churn modelling
• Degree in Mathematics, Statistics, Data Science, Economics, or a related field
• Bonus Skills (Nice to Have)
  
  

Ability to navigate large, multi-national organisations

Experience with R/Python for analytics

Familiarity with machine learning for customer segmentation

Understanding of data pipelines and collaboration with Data Engineering teams

• Desirable Extras
  
  

Experience in subscription-based or ecommerce businesses

Background in veterinary or pet-related industries

A genuine love for pets!

What We Offer

At IVC Evidensia we recognise that our people are fundamental to the success of our business. Investing in our people, premises and processes is at the heart of what we do. In addition to a competitive base salary, you will benefit from

• Work-life balance
• 26 days annual leave
• Initiatives focused on employee wellbeing
• Pension
• Discretionary Bonus
• Discounted staff pet care
  
  

Following receipt of your application, you will be contacted by one of our experienced recruitment team.

At IVC Evidensia we are a committed to Diversity, Equality, Inclusion and Belonging, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long-term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.