Creative Strategist Lead

Are you ready to drive creative strategies for a fast-growing performance marketing agency that partners with exciting direct-to-consumer brands? This agency combines data-driven insights, platform innovation, and creativity to scale clients to new heights, with a track record of delivering over £100m+ in annual sales.

As Creative Strategist Lead, you’ll craft and execute high-impact creative campaigns that drive results for a diverse portfolio of clients. If you’re passionate about transforming data into compelling strategies and helping DTC brands grow, this role is for you.

What You’re Getting Yourself Into

As the Creative Strategist Lead, you'll not only drive the creative vision but also mentor a team of strategists, ensuring they deliver compelling, data-driven ad creatives. Your work will directly impact the brand’s trajectory, transforming creative insights into powerful marketing assets that resonate across social platforms like Meta and TikTok. You will play a pivotal role in enhancing the ad performance, refining creative strategies, and collaborating closely with both internal teams and external creative partners.

What’s In It For You

This is a full-time remote contractor position, or a permanent employee contract if based in the UK.

Depending On The Type Of Contract, Your Benefits Include

• Fully remote and flexible working schedule so that you’re hitting your deadlines but also taking the time to find a rhythm that makes you feel more productive
• Rapid career progression opportunities in a fast-growing company. Progress vertically or horizontally – growing business creates opportunities for personal, professional and commercial growth
• 25 days holiday, plus all UK Bank Holidays to take time off and come back feeling refreshed
• Be part of a fantastic culture that establishes achievable & reasonable expectations with their clients. They work hard to offer as much flexibility as possible for everyone to achieve those goals in their own way
• Your choice of work gear - Apple or Windows, plus a second screen and accessories. This will ensure a productive environment with a full home office setup!
• EMI share option scheme that gives you a stake in their success!
  
  

How You Will Spend Your Time

• Lead the development and execution of innovative ad creative strategies for paid social media campaigns (Meta and TikTok), driving engagement and conversions
• Elevate team performance by developing and mentoring creative strategists, ensuring exceptional creative output that consistently meets and exceeds client KPIs
• Leverage data-driven insights to improve campaign performance, increasing ROI by refining creative strategies and optimizing ad elements for higher conversions
• Convert performance metrics into innovative creative strategies that consistently outperform industry benchmarks, pushing the boundaries of traditional advertising to drive measurable results
• Maximize agency partnerships to deliver consistently on-brand, high-converting ads that meet or exceed performance targets and client expectations
• Maintain a competitive edge by identifying and applying industry trends and competitor insights to continually innovate and drive best-in-class creative solutions
• Pitch and present creative strategies with confidence, ensuring buy-in from clients and stakeholders alike
  
  

Who You Are

• You have 3-5 years of experience in a creative strategy role, ideally within DTC brand or a performance marketing agency
• You have proven experience leading teams and mentoring creatives, with the ability to inspire and elevate others’ work
• You have deep knowledge of paid social platforms, particularly Meta and TikTok, with a focus on short-form, performance-driven content
• You’re a strategic thinker who excels at turning client needs and data into compelling creative campaigns that deliver measurable results
• You have exceptional communication skills, comfortable presenting and pitching ideas to clients and internal teams
• You are proficient in analyzing creative performance data (Hook rate, CTR, CPA) and optimizing campaigns based on these insights
• You are highly organized, able to juggle multiple projects, meet tight deadlines, and maintain attention to detail
• You are a self-starter who thrives in a fast-paced, collaborative environment and is passionate about staying on top of digital marketing trends