Chief Marketing Officer (CMO)

About You

You’re an experienced CMO with a proven track record of driving significant growth in marketplace businesses. Data-driven and highly analytical, you excel at creating and executing lean, scalable marketing strategies that deliver strong ROI. With hands-on expertise in paid media, CRM, and brand development, you know how to maximise impact on a limited budget.

A strong leader, you’ve built and led high-performing teams, driving accountability and results. You thrive in fast-paced, dynamic environments, adapting quickly to changing market conditions. Your customer-centric approach ensures you understand and engage effectively with both buyers and sellers to boost growth and retention.

About The Role

Take overall responsibility for marketing at Car & Classic. Lead a high-performing marketing function to accelerate revenue growth and improve customer communications. Develop and execute cohesive marketing strategies across channels including paid media, CRM, and branding, all to double the business annually over the next 3 years.

About Us Www.carandclassic.com

Car & Classic is one of the largest automotive marketplaces in the world. We’re lucky to have thousands of user-generated listings submitted monthly with content gems from James Bond’s Aston DB5 to Elvis Presley’s Cadillac. The site is old, launched in 2005 but under new, VC-backed ownership since 2018 and on an exciting triple-digit growth journey to bring classic vehicle transactions online.

Our culture is incredibly important to us. We’re lucky enough to have built the team from scratch with a focus on enjoying the day-to-day, diversity, inclusion and high performance. Despite being an entirely distributed business we build strong connections as colleagues and have created a fun and high-performing culture.

We’re looking for a Chief Marketing Officer who has good, relevant experience and wants to make their mark in a rapid growth business where they can make a real difference, whilst enjoying the environment and culture.

Role and responsibilities:

• Grow efficiently: Develop lean marketing strategies to establish a repeatable cost-efficient marketing machine to set us up for ‘bigger bet’ spending in 2026 and beyond.
• Double revenue growth: Drive demand, supply and trade communications to support the doubling of revenue in FY2025 and beyond.
• Optimise paid media performance: Use paid channels to generate contribution margin accretive revenue, supply and demand for the site whilst staying within the paid media budget.
• Enhance CRM effectiveness: Build on the success of our email database and campaigns to double engagement via email driving significantly higher bids, favourites and engagement via this channel.
• Strengthen brand positioning: Develop a clear and cohesive brand voice that resonates with classic car buyers, sellers and professionals, increasing trust and brand loyalty.
• Lean team development: Recruit and supplement with agency resource as appropriate a high-performing, data-driven marketing team.
• Improve customer acquisition and retention: Develop strategies that grow the database of registered users and reduce churn among paying customers.
  
  

The skills, attributes and experience you must have:

• Growth Marketing Expertise: Proven track record of driving growth at similar-stage businesses, with hands-on experience with marketplace businesses.
• Highly data-driven: An analytical mindset helps you take informed decisions, optimise campaigns, and track and react to KPIs such as CAC, LTV, and ROAS.
• Strategic Vision: Ability to craft and execute a long-term marketing strategy that aligns with business objectives and market opportunities.
• Leadership and Team Management: Experience in building and leading a collaborative marketing team and driving accountability for performance.
• Branding and Communication: Strong experience in brand development and storytelling to create a unified brand image across all customer touchpoints.
• Customer-Centric Mindset: Ability to develop a deep understanding of the classic car buyer and seller audience, focusing on their needs and behaviours to tailor communications and campaigns effectively.
• Technical Knowledge: Familiarity with CRM systems (such as Blueshift), email platforms (SendGrid), and paid media platforms (Google Ads, Meta), with a hands-on approach when necessary.
• Lean, Agile and Adaptable: Comfort working in a fast-paced environment with the ability to pivot and adapt to new market conditions and opportunities.
• Budget Management: Experience in efficiently managing and making the best of a small marketing budget to maximise ROI, ensuring measurable improvements on spend.
  
  

What do you get (remuneration & benefits)?

• Competitive base salary
• Stock options
• All the equipment you need to get the job done
• Flexible working - work where and when you want in order to get the job done
• Access to free counselling, therapy and mental health support via Spill
• Professional development allowance
• Life cover
• Smart Health
• Generous parental leave
• 33 days holiday (including bank holidays)
• Ability to make your mark on a fast-growing start-up
  
  

Our application process

Once you decide to apply you’ll be presented with a series of questions. The answers to the questions are the difference between your application being progressed or not. Please do give them your time and effort when answering.

Good luck with your application and thank you in advance for your interest in joining us at Car & Classic.

Car & Classic Limited is an equal-opportunity employer

Equality, diversity and inclusion are integral parts of our culture. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we hold ourselves responsible. We are committed to treating all applicants fairly and equally and encourage candidates from all backgrounds to apply for this role.