Brand Marketing Executive

Marketing

Permanent | Full Time

Office location: White City, London | Hybrid - at least 2 days a week in the office

Hiring range: £30,000 - £35,000

For more information please email [email protected]

Your work matters to millions.

Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world and we’re at the forefront of the digital streaming revolution.

When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people.

Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.

Your impact sends ripples.

The role

This role sits in the M&E Marketing team and plays a vital role in ensuring that the ITV Brand is clearly & powerfully defined, both internally and externally.,creating a valuable asset that can be effectively leveraged across all touchpoints throughout the business.

The Brand Marketing Executive will support the Head of Brand in all elements of Brand Strategy & Management, including brand architecture, positioning and brand design, as well as ensuring these elements are consistently embedded across the ITV business, shaping the ITV proposition and activities both internally and externally.

The person in this role will need to work closely and collaboratively with our creative and insights teams to develop a clear understanding of the success of all activity on brand growth to shape future plans.

A passion for creativity and effectiveness is key in this role, with a core understanding of brand strategy and using brand to drive business growth.

Main Responsibilities

• Support the Head of Brand in developing and cascading the brand strategy for ITV
• Support with the creation and ongoing review/evolution of distinctive brand assets, ensuring the ITV brand is represented in a modern, impactful way across all touchpoints.
• Work with the other marketing, insights and creative teams to ensure all marcomms activity is reflective of our brand positioning and utilises brand assets consistently in a way which builds their strength.
• Lead on the briefing and creation all brand reels for awards submissions alongside PR teams
• Manage the core ITV branding elements including on-screen idents and relevant creative updates to these inline with cultural and business events
• Provide a central point of contact for all teams across ITV for guidance and support relating to the ITV brand, helping to ensure our brand is represented consistently & to a high standard across all and any touchpoints, including the management of the brand portal with ITV Creative
• Work with internal communications teams to bring the ‘magic of ITV’ to life for employees through consistent use of group brand and physical manifestations of the ‘magic’
• Work with other areas of ITV, growing marketing’s sphere of influence, to ensure that the ITV brand informs the broadest possible range of touchpoints from the overall ‘consumer proposition’, through to product development and employee culture.
  
  

Skills you’ll need (minimum criteria)

• Experience as a marketing professional, ideal experience would be within a Brand remit but not essential
• Experience developing and implementing brand plans, including measurement and tracking of brand and brand assets
• Evidence of ability to grow stakeholder relationships, able to listen effectively and defend a proposed approach, including the use of data to support rationale.
• Evidence of working with creative teams including briefing
  
  

Other things we’re looking for (key criteria)

• Excellent communication and collaboration skills
• A true multitasker who has the ability to work to tight deadlines, manage multiple projects & prioritise workload.
• Knowledge of the UK TV marketplace and ITV’s position within it, including the latest changes in viewing trends and content discovery.
  
  

ITV is for everyone.

ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage* (minimum criteria above).

We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at [email protected].

Find out more about applying with a disability.

• There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
  
  

Because those who make an impact deserve to be rewarded for it.

ITV Offers Some Great Rewards And Benefits Including

• Flexible working with a range of options to suit everyone
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
  
  

More About Our Benefits

Closing date: Tuesday 15th October

"Please note, on occasion we may receive a very large volume of applications which means applications for a role may close earlier than the referenced closing date. We’d encourage you to apply as soon as possible if interested."