Brand Manager - Food & Beverage

As a Brand Campaign Manager at Whitbread, you’ll have the exciting opportunity to unleash your creativity and lead the development of the annual brand plan for Premier Inn and our Branded Restaurants. This is your chance to think outside the box, crafting innovative and impactful campaigns that elevate our food and beverage offerings.

You’ll take ownership of ensuring every campaign aligns perfectly with the Premier Inn and Branded Restaurants' brand identities. Your creative flair will drive awareness, engagement, and customer excitement across multiple channels, while you collaborate closely with the Premier Inn Brand & Marketing team and the F&B Brand Strategy Manager. From concept to execution, you’ll have the freedom to bring fresh ideas to life and create memorable experiences throughout the customer journey

Location: Whitbread Court, Dunstable, LU5 5XE with hybrid working (minimum of 3 days a week in our Dunstable campus

Job Type: Permanent, full time

Why you’ll love it here

• Healthcare: BUPA healthcare
• Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands
• Bonus: Up to 30% company performance related bonus

What you’ll do

• Manage the creation and delivery of compelling brand campaigns, aligning with brand and commercial priorities.
• Ensure all brand communication is clear, motivating, and engaging throughout the entire customer journey
• Write creative briefs and oversee the creative development process with internal teams and external agencies.
• Ensure marketing materials are consistent, accurate, and delivered on time.
• Oversee legal and technical approvals for all brand and marketing materials.
• Lead and manage design forums to maintain consistency across all customer-facing activities
• Allocate investment to maximize the impact of campaigns and drive brand performance.
• Line manage and develop a team of brand executives to execute F&B brand and marketing plans

What we need

• A strong marketing and creative background.
• Brand experience ideally within Food & Beverage
• Proven track record of successful delivery of campaigns - planning, execution, agency management & post-event analysis.
• Understanding of customers and how to build brand equity and engagement.
• Commercially astute and excellent budget management skills.
• Continuous improvement skills and ability to find ways of solving or pre-empting problems.

We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.