B2B GTM & Growth Lead

Founders Factory builds and funds startups together with exceptional entrepreneurs and the world's leading companies. Headquartered in London, Founders Factory backs visionary founders with capital, dedicated support from a team of 60+ operators, and unrivalled access to a coalition of industry leading corporate partners. Since 2015, our 400 portfolio companies have raised over $1bn follow-on funding from leading investors in four continents.

We’re now hiring an entrepreneurial Growth Lead specialising in B2B to support the growth of Founders Factory portfolio businesses.

As a member of our in-house Growth team, you will play an important role in 1) launching new ventures and 2) accelerating businesses following their investment from Founders Factory.

Both strategic and hands-on, you will be accomplished in delivering results for both B2B SaaS and Enterprise Sales businesses.

Responsibilities

• Define B2B marketing strategies: identifying target customers, developing propositions and shaping pricing and positioning.
• Drive lead generation, nurturing and conversion across inbound and outbound channels, including email, social, search, referrals and partnerships.
• Collaborate with product teams; optimising product messaging and UX to improve engagement and conversion rates.
• Build lifecycle marketing programmes to retain customers, implementing best practices in CRM and automation.
• Design and implement tracking plans, reporting on product and commercial metrics.
• Collaborate with Founders and Sales teams to optimise sales cycles, operations and processes.
• Inform sales collateral - including pitch decks, tearsheets and presentations - with consideration for techniques in negotiation and persuasion.
• Coach portfolio founders and marketing teams in B2B marketing best practices.
• Being hands-on with a wide range of analytics, marketing and automation tools.
  

Requirements

• 5+ years experience in B2B Growth.
• Entrepreneurial, with an enthusiasm for early-stage startups.
• Excellent communication skills to effectively collaborate with founders and portfolio teams.
• Digital marketing skills including SEO and Paid Search and high data literacy
• Demonstrated ability with CRM software, e.g. HubSpot, Salesforce or Pipedrive.
• Working knowledge of sales operations and KPIs (e.g. lead velocity, pipeline values, win rates).
• Degree in Business, Marketing, Economics or a related discipline.
  

Note: Salary comp for this role is £65K/annum. Read on about more of our benefits:

Benefits

In addition to a competitive salary, you’ll also receive shares in the Founders Factory global portfolio.

We provide all the excitement and freedom of an early stage startup but with the stability and resources of a large organisation. This is a rare chance to contribute towards the success of impactful ventures through hiring the right people, and to springboard your career or entrepreneurial ambitions.

Share in our ventures’ success: Meaningful equity participation in the company, via an option scheme with market-standard 4 year vesting (with a 12 month cliff)

Growth: Work with and meet exceptional talent. Learn faster than you ever have before. Access our large network of investors and customers. Grow your career like never before. We have many growth opportunities from taking a founder route in our studio, to cross functional movement and joining portfolio companies. It’s all there for the taking.

Autonomy: Freedom to execute and build businesses, not just products. We encourage risk taking here.

Knowledge sharing: Both internally and from our speaker series with talks from world-class founders within our network and our Monthly Show & Tell events and bi-annual away days

Flexible working - the specifics to be decided by you and manager, but we also offer 5 weeks of remote working globally

Time Off: 25 days annually plus bank holidays

Health and Wellness: Statutory Pension Contribution and/or Private medical insurance with Vitality

Family Support: Nursery salary sacrifice scheme with EnjoyBenefits

Transport: EV salary sacrifice scheme with Elmo and Cycle to work scheme with CycleScheme

Learning and Development: £200 learning benefit per year (available after your probationary period)

Tools and (Home) Office Setup: Equipment for productive working at the office and at home-base (Macbook, headphones, screen etc.)

Founders Factory is a proud Equal Opportunity Employer. We are committed to fostering an inclusive environment where people can authentically be themselves and are free to challenge, take risks and think creatively.

We recruit, develop, compensate and promote our team members based on merit. We know how important it is not only to include, but to actively seek out diversity of thought and experiences. We want to hear from you regardless of your race, religion, national origin, sex, gender identity, sexual orientation, disability, age, status, or any other applicable legally protected characteristics.

The requirements shared in our job descriptions are guidelines. If your skills are transferable and you are in the ballpark with the number of years of experience we are looking for, please apply and we will consider you for the role.

Please note: we have an overwhelming number of applications and will do our best to get back to you within two weeks if you fit the bill.