Associate Marketing Manager - Digital Performance

Job Description

OXO, Hydro Flask, Osprey, Braun, PUR, Vicks, Honeywell, Hot Tools, Drybar, Curlsmith, and Revlon, and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Associate Digital Performance Marketing Mgr.

Brands: Revlon, Drybar, Curlsmith, Braun and Vicks

Department: E- Commerce

Work Location: UK - 100% Remote or Hybrid

Type: Full Time, Permanent

What You Will Be Doing

Join our Beauty & Wellness team as an Associate Digital Performance Marketing Manager, where you'll drive conversion-focused, omnichannel paid media strategies across Amazon, Zalando, and DTC platforms in EMEA. Supporting brands like Revlon, Drybar, Curlsmith, Braun, and Vicks, you'll collaborate with cross-functional teams to optimize digital campaigns, deliver actionable insights, and grow online market share. Reporting to the Senior Marketing Manager, you'll manage media campaigns, develop creative briefs, and analyze performance across platforms including Amazon Ads, Zalando ZMS, Google, Meta, TikTok, Pinterest, and Bing.

Responsibilities

• Omnichannel Strategy: Develop and lead paid media strategies for brands across multiple platforms, aligning with channel owners and central marketing to ensure optimal budget allocation and ROAS targets.
• Performance Marketing on eTail: Drive paid media tactics to maximize Share of Search (SoS), conversion rates, and ROAS on key eTail platforms.
• Sales Growth Support: Collaborate with internal teams and external agencies to enhance online sales performance across platforms.
• Agency & Partner Management: Build strong relationships with digital partners, ensuring high performance and proactively identifying new agency opportunities when needed.
• Campaign Execution: Brief agencies on new campaigns, ensuring timely delivery of assets and smooth execution across all digital channels.
• Sales Target Contribution: Support achievement of seasonal and annual online sales goals, identifying stretch opportunities to exceed targets.
• Media KPI Reporting: Monitor, analyze, and report on key paid media metrics across all relevant platforms.
• Planning & Forecasting: Partner with channel leads and the Senior Marketing Manager on campaign planning, forecasting, and performance reporting.
• Budget Management: Oversee media budgets, including PO creation and tracking.
• Cross-Functional Collaboration: Share insights and present strategies to cross-functional teams to drive effective media execution.
  
  

Skills Needed To Be Successful In This Role

• Fluent in English (spoken and written), French a plus
• Time management skill able to handle conflicting priorities
• Excellent communication skills
• Analytical skills, and confident numerical literacy
• Results driven, adaptable and a team player
• Excitement about joining a midsize yet growing company with fast-growing brands!
  
  

Minimum Qualifications

• 3+ Years of experience in a performance marketing position within a similar industry and managing a comparable budget.
• Must possess a deep understanding of paid routes to market, Google/Microsoft/Meta and Amazon campaign types, requirements, and reporting
• Previous experience in working with partner agencies
  
  

What do we offer?

• Competitive compensation package depending on experience and skills
• Flexible work policy with regards to working hours and work from home
• Increased flexi-days package after 1 year of service
• Perkbox
• Employee assistance counselling line
• Employee discounts on all our EMEA products
• Lunch and Learns
• Company closure between Christmas and New Year’s
• Employee Stock Purchase Plan
• The chance to work in an international, diverse, and inclusive environment!
  
  

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.