Assistant Store Manager - Sunderland FC
Fanatics
Date: 4 weeks ago
City: Sunderland
Contract type: Full time

Role Purpose
JOB DESCRIPTION
To work alongside the Store Manager in order to achieve common business goals. To manage, motivate, lead and inspire your team to achieve common business goals. To drive your store forward, in order to increase revenue and maximise profit, and to take responsibility for growing and developing the retail business.
Role & Responsibilities
Sales
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About The Team
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
JOB DESCRIPTION
To work alongside the Store Manager in order to achieve common business goals. To manage, motivate, lead and inspire your team to achieve common business goals. To drive your store forward, in order to increase revenue and maximise profit, and to take responsibility for growing and developing the retail business.
Role & Responsibilities
Sales
- To maximise sales through effective management of your store team
- To drive KPI’s including footfall, conversion and AOV
- To adjust use of floor space to maximise sales potential
- To set and agree sales budgets with your line manager and perform regular reforecasts of said budgets
- To ensure that your store provides the highest level of customer service
- To develop skill gaps across team to ensure high mystery shopper results
- To deliver first class visual merchandising in your store and consistently do so
- To maintain the highest standards of presentation at all times
- To regularly monitor and review all store-related costs across your store
- To minimise all areas of loss in order to maximise profitability
- To manage payroll within budgets set
- To put strict procedures in place in order to minimise stock loss for the business
- To ensure all company policies relating to cash handling are adhered to
- To conduct four full audits per year
- Responsible for all aspects of security within your store, including subcontracted security guards
- To monitor all, till activity in your store and carry out regular security checks on all members of staff in order to minimise stock loss
- Work with key head office functions to ensure appropriate replenishment to your store takes place, particularly during peak trading periods and around match days
- Work with the warehouse teams to ensure effective delivery schedules
- Provide best practice to ensure stockrooms are managed efficiently
- To work with the marketing team to ensure effective execution of product launches, events, POS and all other associated marketing activity.
- Successful track record of retail management experience with proven track record of achieving target, maximising sales and growth
- Experience of working in a fast-paced high-pressured environment
- Ability to build strong relationships both internally, and with external partners
- Experience of effective allocation of resource
- The ability to manage with autonomy
- Experience of effective people management, development and succession planning
- Evidence of great merchandising skills
- Interests in football is desirable
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About The Team
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
- Build Championship Teams
- Obsessed with Fans
- Limitless Entrepreneurial Spirit
- Determined and Relentless Mindset
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