Analytics Lead

Our Product Analytics team is growing, and we are looking for a new team member to join us on our journey!

Analytics Lead will work across various parts of the business to maximise value from projects supporting Yolo’s commercial objectives across our different iGaming brands. They will be validating and proposing data driven strategies to support Yolo’s commercial objectives across our different iGaming brands

Your day-to-day

• Partnering with key stakeholders to maximise value and improve decision making across marketing, strategy and product teams.
• Lead and define greenfield data & analytics projects from inception to delivery, aligning with business objectives across marketing and commercial domains;
• Design and brief in front-to-back analytics architecture including data collection, transformation, modeling, and visualisation;
• Act as a strategic partner to senior stakeholders; influence decisions through compelling data storytelling;
• Lead the end-to-end analytics roadmap for user acquisition & retention, player engagement and commercial KPIs;
• Collaborate with experimentation & innovation teams to identify opportunities, hypothesise, and support a culture of evidence-based decision-making;
• Develop data integrations and reporting layers to aggregate different data sources and deliver self service reporting / insights;
• Deliver insights on customer behavior, conversion funnels, LTV, and campaign effectiveness, we use Google Analytics, FullStory & AWS, experience with these tools is preferred but experience with alternative tools is okay too;
• Integrate and analyse data from marketing platforms (e.g., paid search, affiliates) to support our marketing teams to optimise their channel and campaign strategy;
• Champion best practices for analytics, experimentation, and data literacy across commercial and marketing teams.

Your background and mindset

• Minimum 3+ years of experience in iGaming, sports betting, or online casino environments;
• Deep understanding of industry-specific user behavior, acquisition channels, and regulatory considerations;
• Proven experience delivering greenfield analytics projects in a dynamic, data-driven organisation;
• Strong understanding of analytics infrastructure, data pipelines, and measurement frameworks;
• Demonstrated ability to define strategy and influence stakeholders across technical and non-technical functions;
• Expert in data storytelling, with the ability to translate complex data into clear, compelling narratives, and build rapport with stakeholders across different disciplines;
• Experience supporting or working directly with experimentation teams and A/B testing processes
• Strong track record in commercial analytics and marketing performance analysis;
• Solid proficiency in SQL and Python for data analysis;
• Familiarity with tools such as Google Analytics, FullStory, or similar user behavior analytics platforms;
• Hands-on experience working with digital marketing platforms such as Google Ads, affiliate networks, and performance tracking tools;
• Excellent written and verbal English.

Please note, we don't offer relocation support for this position.

Benefits for you

• Learning & Growth. Personal L&D budget, internal and external training, company-wide knowledge-sharing sessions, smooth onboarding experience through Yolo Takeoff, and plenty of career development opportunities.
• Slice of Yolo. A unique chance to invest in Yolo Group's venture fund, support the startups shaping our ecosystem, and grow alongside the businesses you believe in.
• Wellbeing. Monthly sports allowance, paid wellness days, private health insurance, and mental health support - a balanced work-life approach to support both physical and mental wellbeing.
• Milestones & Moments. Extra paid time off for your birthday, work anniversaries, marriage, child’s first school day, and other personal and professional milestones.
• Workplace Experience. Modern offices, top-notch equipment, and all the coffee, snacks, and drinks you need to stay fueled and perform at your best, whether you’re remote or in-office.
• Legendary Events. Annual Yolo Gala, summer parties, quarterly Meet & Mingle and regular team events - a mix of formal gatherings and spontaneous celebrations to keep the team spirit high.