Strategist

At Live & Breathe, we blend creativity and commerce to craft powerful brand experiences that give our clients a competitive edge. A great idea is only great if it makes someone act: notice it, trust it, buy it, share it and stay with it. That’s why we work in the spaces between brand emotions and commerce outcomes. It’s a pressure point most agencies avoid. For us, it’s where the energy is.

As a full-service creative agency, we specialise in delivering standout campaigns across brand activation, shopper, retail, and digital, helping brands connect with audiences in meaningful ways.

For over 35 years, we’ve stayed independent – giving us the agility to move fast and act with intent. Our 75-strong team work to deliver experiences that land in today’s complex world of commerce.

You’ll be part of a collaborative, fast-paced team that values bold thinking and celebrates creativity. We offer a supportive environment where ideas thrive, personal growth is encouraged, and every day presents new opportunities to exceed expectations—for our clients and each other.

Our Values

Ambitious

We set the bar high – for the work, for each other, and for where we’re heading.

Tenacious

We dig in. We keep going. We don’t fold at the first no.

Curious

We ask questions, explore around the edges and stay open to what’s next.

Conscientious

We care – about the craft, the outcome and the people around us.

Role Overview

As a Senior Strategist at Live & Breathe, you will play a pivotal role in shaping insight-driven strategies that connect brand, experience, and commerce. You will lead strategy across key accounts, owning the process from insight to comms planning and everything in between. Your remit will span commerce: retail, digital and social, loyalty, retail, and experiential and ATL. Working closely with creative, data and client teams, you’ll turn complex information into clear, actionable commerce-centric strategies that drive results.

Key Responsibilities

Strategic Leadership

• Lead strategy on designated accounts and contribute to cross-agency initiatives.
• Own the strategic process from brief to delivery – data, research, insight generation, creative briefing, and client presentation.
• Facilitate workshops, run brainstorms, and guide creative thinking.
  
  

Consumer and Cultural Insight

• Conduct and analyse qualitative and quantitative research.
• Translate insights into clear strategic implications and actionable opportunities.
• Combine cultural trends, audience behaviours, and brand data to inform thinking.
• Brief data and analytics on use of Sumara (in-house research tool) and other planning tools.
  
  

Creative Strategy

• Write sharp, focused briefs that unlock creative ideas that will deliver on the business objectives.
• Help shape creative development, ensuring strategic integrity throughout.
• Create decks, frameworks and strategic narratives that are engaging and cut through.
  
  

Experience And Commerce Thinking

• Map end-to-end consumer and commerce ecosystems across physical and digital touchpoints.
• Develop strategies for commerce, retail, eCRM, Loyalty, and broader omnichannel activations.
• Collaborate with data and social teams to connect brand building to commerce outcome.
  
  

Collaboration and Influence

• Contribute confidently to creative reviews, client conversations and workshops.
• Support and mentor junior planners; ensure quality control on strategic outputs.
• Present insights and strategies clearly and persuasively to internal and external audiences.
  
  

Growth and Effectiveness

• Track campaign performance and effectiveness with data partners.
• Contribute to case studies, newsletters, measurement plans and continuous optimisation.
• Support new business efforts with insights, trends, and strategic storytelling.
  
  

Skills And Experience

• 3+ experience in strategy roles in integrated or CX agencies.
• Experience working with multiple inputs – research, data, trends etc.
• Strong grasp of consumer behaviour, brand, and marketing thinking.
• Skilled in writing briefs, building decks, and presenting work to clients and creatives.
• Experience in communication plans, omnichannel strategy, journey mapping and toolkit development.
• Exceptional communicator and presenter.
  
  

Key Attributes

• Tenacious problem-solver with strategic curiosity.
• Sharp synthesiser of data and culture.
• Clear, creative thinker who simplifies complexity.
• Collaborative team player.
  
  

Success Criteria and KPIs

• Client satisfaction and business growth
• Clear, actionable strategies reflected in briefs and presentations.
• High quality, insight-led creative output
• Contribution to campaign effectiveness and new business wins.
• Quality and impact of strategic output
• Positive feedback from clients, creative and client service.