Sales Consultant

Company Description

APP Wholesale Ltd has been supplying plumbing, heating and renewable products to independent merchants and trade customers across the UK since 1969. Built on industry expertise, trusted customer relationships and dependable service, we have grown into one of the UK's leading plumbing and heating distributors. As part of Lords Group Trading, we combine decades of industry knowledge with the ambition, energy and opportunity of a growing Group.

We are proud to create an inclusive workplace where people from all backgrounds and experiences are welcomed, valued and encouraged to succeed. If you are looking to join a business where you can contribute, develop and be part of a supportive team, we would love to hear from you.

Responsibilities Include, But Are Not Limited To

• Consistently achieve sales and profit targets through effective customer engagement and product promotion.
• Manage the full sales process from initial enquiry to final delivery, ensuring a seamless and high-quality experience for wholesale customers.
• Proactively promote additional products and services to increase profitability and customer value.
• Conduct outbound calls to inform customers of new products, offers, and opportunities, generating additional business.
• Review sales orders for pricing accuracy and support the resolution of any discrepancies in line with agreed pricing guidelines.
• Ensure all incoming calls and call-back requests are handled promptly and professionally.
• Collaborate closely with the Branch Manager and/or APP Sales Manager to support sales initiatives and development activities.
• Participate in both online Teams meetings and in-person sessions to stay aligned with business goals and updates.
• Work with branch stock control to maximise product availability, including placing direct orders when necessary.
• Actively promote clearance of slow-moving or discontinued products to optimise stock levels.
• Build strong relationships with suppliers to support product knowledge and availability.
• Build working knowledge of sales operations, warehouse processes, stock management, and credit systems as part of ongoing development in the role.
  
  

Generic Responsibilities

• Promote and uphold the highest standards of Health & Safety, including active participation in ‘Near Miss’ reporting.
• Ensure strong security awareness at all times, protecting company assets and customer goods.
• Present yourself consistently in a professional manner, following APP uniform standards.
• Follow correct procedures for reporting sickness or absence.
• Use appropriate PPE at all times in line with company policy.
• Collaborate effectively with the wider APP team and support other areas of the business when needed.
• Carry out any additional duties reasonably required to support the team and the company.
  
  

What We’re Looking For

• A confident, professional communicator with a strong customer focus
• Proven or demonstrable sales ability
• Strong organisational skills and attention to detail
• Ability to work effectively as part of a team
• A proactive approach with a desire to learn and develop