Paid Media Manager

Department: IT

Location: SSC

Description

Position: Paid Media Manager – Dental Beauty Partners
Location: Remote
Reporting to: Head of Marketing
Remuneration: Highly Competitive Salary & Benefits

Dental Beauty Partners is one of the UK's fastest-growing dental groups, operating a portfolio of leading dental brands including Dental Beauty Partners, Ascent Dental and Kissdental. With over 60 practices across our estate and ambitious growth plans, we are committed to delivering exceptional patient experiences through industry-leading clinical care, innovation and marketing.

As part of our in-house marketing team, you will play a key role in driving patient acquisition and growth across our brands and their associated sub-brands, helping to shape the future of one of the most exciting groups in UK dentistry.

About the Role & Key Responsibilities

We are looking for an experienced Paid Media Manager to drive patient acquisition and growth across Dental Beauty Partners, Ascent Dental, Kissdental and their associated sub-brands.

Working closely with our agency partners, you will lead our paid media strategy across Meta, Google, YouTube and TikTok, ensuring campaigns are optimised, performance is continually improving, and opportunities are acted on quickly.

This role is ideal for someone who combines strategic thinking with hands-on paid media expertise, a strong commercial mindset, and a passion for driving measurable growth. Strong Meta experience is essential.

This is a newly created role, offering a fantastic opportunity to shape the paid media function within a fast-growing business. You'll have the autonomy to make the role your own, influence strategy, challenge the status quo, and make a significant impact on the growth of our brands and clinics. For someone who thrives on driving performance and delivering results, this is an opportunity to leave a real mark on the business.

Growth & Performance

• Drive patient acquisition and revenue growth across more than 60 clinics through effective paid media strategies
• Identify opportunities to improve lead quality, increase conversion rates and maximise return on marketing investment
• Support local and national growth initiatives through data-driven performance marketing

Paid Media Strategy & Agency Management

• Own the paid media strategy across Meta, YouTube, Google Ads and TikTok
• Work closely with agency partners to optimise campaign performance and ensure delivery against agreed objectives
• Stay ahead of platform developments, industry trends and emerging opportunities to maintain a competitive advantage
• Monitor performance closely and make timely recommendations to improve results

Testing & Optimisation

• Lead ongoing testing programmes across audiences, creative, messaging and campaign structure
• Analyse campaign and website performance data to identify opportunities for growth and efficiency
• Ensure accurate tracking, reporting and attribution across all paid media activity

Creative & Conversion Optimisation

• Advise on creative strategy and content requirements to improve campaign performance
• Work with internal teams and agency partners to optimise landing pages, conversion funnels and user journeys
• Use insights and testing to continuously improve lead generation and conversion outcomes

Reporting & Insights

• Provide clear performance reporting and actionable recommendations to stakeholders
• Translate data into strategic insights that support business growth and marketing decision-making
• Manage budgets, forecasts and performance targets across multiple brands and locations
  
  

Skills, Knowledge and Expertise

• Proven experience managing high-performing paid media campaigns, and able to manage multi-location/multi-brand paid media campaigns
• Managed a monthly spend of £100k plus
• Strong expertise in Meta Ads Manager is a requirement for this position, alongside working knowledge of Google Ads, You Tube and TikTok Ads
• Experience managing external agencies and holding them accountable for results
• Strong analytical skills with the ability to interpret data and make commercial decisions
• Experience running structured A/B testing programmes
• Knowledge of conversion rate optimisation and landing page testing
• Excellent communication and stakeholder management skills, with the ability to balance strategic thinking with hands-on execution when required
  
  

Benefits

• A highly competitive salary which is negotiable dependent upon the experience of the successful candidate
• A fully remote position
• A generous benefits package including, private medical insurance, life assurance (after 2 years service), enhanced maternity leave & discounted dental treatment
• Opportunities for development & progression within a growing business who have doubled in size in the last two years
• Lots of fun events, company socials & parties alongside our support centre team
  

If you are interested in this position, click apply today and successful candidates will be contacted by our Head of Marketing.

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